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let's do Marketing that makes an impact

I partner with $1M to $10M B2B and SaaS companies that want to do marketing that drives brand awareness, drives sales and leads, and generates ROI.

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Here's how I can help you do better marketing

We’ll analyze your sales and marketing, talk to your customers and scrutinze the competition. Then, we’ll do marketing that resonates with your target audiences, and makes sales faster and easier.

Stand Out.

Develop unique brand positiong that sets you apart from competitors and makes you the obvious choice for the people who matter to you.

Sales Enablement

Our sales enablement services provide content creation, CRM integration, process optimization, buyer persona development, and sales-marketing alignment to drive revenue growth.

Create Content

Create high-impact content (videos, blogs, case studies, email, etc.) that position you as a thought leader and go-to resource that drives brand awareness and inbound.

Homepage Refresh

Engage and educate visitors, and turn prospects into customers by reimaging your homepage. We’ll develop a value proposition, update copy and create wireframes.

Customer Research

Have the insight to know your target audiences inside out to make better decisions, identify new opportunities for growth and do marketing that resontes.

Strategic Plans

Create lasar-focused go-to-market plans that create an in-depth roadmap for success. Do the right things in the right places for the right targets..

Here’s How Marketing Unfolds

Using a five-step methodology, we’ll create a roadmap for marketing success.

Diagnose and Assess

We start by uncovering deep insights into your sales activities, customers, and competitors. This foundational knowledge guides us in crafting marketing and sales strategies that resonate with your target audience and establishes a competitive edge.

Quick Wins

We won’t wait months to determine your strategy before getting into the tactics. We’ll seize opportunities for quick wins—which might look like stopping wasted spending, content assets to support sales, or brand positioning so you see some early results while we’re building a robust strategy.

Strategic Planning

We’ll create a strategic planning that identifies the channels that will generate results and outcomes. We’ll gather insights about ideal customers, uncovering what they want and why they’re buying (or not). We’ll refine your positioning and messaging to ensure your marketing resonates.

Customer Acquisition

We’ll execute the strategies developed in the previous phases to attract and engage your best prospects. This includes highly-targeted advertising, value-added content marketing, targeted email marketing and social media to drive awareness and enhance reach.

Analyze and Optimize

All marketing activities are tracked using a dashboard and key performance indicators (KPIs). Based on data and feedback, we’ll adjust strategies to improve ROI and build a marketing engine that is flexible as it scales.

Case Studies

Wingmate

The CRM market is fiercly competitive. Here’s how I worked with Wingmate to clearly differentiate its platform, focus on types of customers, and target them via advertising and email marketing.

Mitrex

Armed with innovative solar technology, Mitrex had to build its marketing from scratch; everything from brand positioning and a new Website to social media and sales enablement assets.

Weaver & Loom

W&L had the technology to create bespoke rugs but needed to develop a marketing engine from the ground up, including a strategic plan and tactical execution.

Different ways we can work together

Depending on your marketing needs, goals and budget, we’ll identify the best way that we can create a win-win partnership.

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Fractional CMO

I can help you strategically and tactically, integrate myself into your executive team, and build a repeatable, scalable marketing engine.

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Strategic Advisory

As a marketing strategist and tactical advisor, I can provide perspective and insight, and help you tackle specific projects or opportunities.

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Brand Positioning

Let’s make YOU the obvious choice by telling the world what you do, why you matter, and how you’re different. Let’s create a story that resonates.

 

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Marketing Sprints

The best marketing starts with a great plan. The 90-Day Sprint kick-starts your marketing with a clear, focused roadmap that anyone can follow. It includes brand positioning, go-to-marketing plans and tactical execution
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Homepage Refresh

In seconds (literally), you need to tell visitors what you do and why you could matter to them. I’ll create value propositions and copy to tranform your homepage into an engaging conversion machine.

I’ve Already Helped 100+ Founders and CEOs Reinvent Their Marketing

“Mark is a devoted Swiss Army knife in B2B marketing and branding. Any company seeking CMO-level guidance for their marketing department without hiring a full-time CMO would benefit greatly from Mark’s hands-on expertise.”

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Matt Leuschner

CEO, Wingmate

“Mark is a thought leader, and one of the utmost experts on the startup ecosystem in Canada. I’ve seen his advisement, consultation, and mentorship bring young companies phenomenal success. I have benefited greatly from his consultation and direct advisement on my marketing efforts.”

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Arthur T. Corry

Principal, RockCorry Venture Partners

“Mark played a pivotal role as the fractional CMO for Weaver & Loom, developed our brand positioning and lead our go-to-market strategy and execution. Using his strategic insight and hands-on approach, Mark built a marketing engine that attracted and engaged the right prospects. .”

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Ali Ghassemi

CEO, Weaver & Loom

“As we put our heads down to create products for the life sciences industry, it becomes a challenge to understand what your product means to your users. Mark detached us from talking about shiny new features to the problems we solve. It made our pitch and approach to our clients resonate”

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Antonia Salumbides

CTO, Papercurve

“As Qii looked to accelerate its growth, I hired to Mark to provide us with strategic marketing guidance. He played a key role in updating our story and messaging, as well as a refresh of our Website. His willingness to roll up his sleeves was impressive and appreciated.

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Micheal H. Cohen

CEO, Qii.AI

“Before we began working with Mark, we were struggling with our positioning and the development of our marketing assets. Mark’s leadership helped us pull together as a team to create positioning that was different, develop new assets, and a marketing plan to get more clients.”

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Teddy Katz

Founder, Think Redefined Inc

Let's Talk Growth.

Ready to elevate your marketing? Schedule a call to discuss your unique needs
and discover the right solution for your B2B SaaS company.