the marketing spark logo

a confusing website
means confused leads.

Your website has seconds to tell people what you do and why your product could matter to them. Let’s improve your website so it engages, educates and turns prospects into customers.

A portrait photo of a man in a suit with trees in the background
a large orange eclipse

Your website isn't achieving it's maximum potential and you want to fix it before more visitors turn away.

First impressions matter.

If your Website doesn’t make a good impression, most visitors will bounce and, sadly, never return,

But here’s the thing: many companies have lived with their Websites for such a long time, it’s hard for them to see its flaws and imperfections.

It’s why a third-party Website audit delivers amazing ROI. It’s perspective from someone who can help you identify and fix problems, and optimize conversions.

Here's How The Audit Works:

Through a 3-step process, we’ll turn your current website into a lead magnet that inspires, educates and convinces potential customers. 


I'll conduct an in-depth audit of your Website; everything from copy and navigation to design, structure, CTAs & speed.


I'll record video to walk you through my ideas and thoughts and a report with detailed recommendations


We'll do a 30-minute call in which I'll walk you through the audit and talk about potential next steps.

Hi, I'm Mark!

As a marketing leader, technology journalist, startup founder, and B2B SaaS marketing consultant, I have a unique skill set.

I’ve partnered as a fractional CMO and strategic advisor with 100+ companies and can deliver the insight and expertise you need.

From strategic planning to tactical execution, I’ll guide all aspects of your marketing: designing internal processes, oversee workflows, and build a marketing tech stack.

I started my career as a technology journalist and worked for two of Canada’s largest newspapers, Bloomberg News and the South China Morning Post.

Mark Evans Holding a Trophy

I’ve Already Helped 100+ Founders and CEOs Reinvent Their Marketing

“Mark is a devoted Swiss Army knife in B2B marketing and branding. Any company seeking CMO-level guidance for their marketing department without hiring a full-time CMO would benefit greatly from Mark’s hands-on expertise.”

A photo of Matt Leuschner
Matt Leuschner

CEO, Wingmate

“Mark is a thought leader, and one of the utmost experts on the startup ecosystem in Canada. I’ve seen his advisement, consultation, and mentorship bring young companies phenomenal success. I have benefited greatly from his consultation and direct advisement on my marketing efforts.”

An image of Arthur T. Corry
Arthur T. Corry

Principal, RockCorry Venture Partners

“Mark played a pivotal role as the fractional CMO for Weaver & Loom, developed our brand positioning and lead our go-to-market strategy and execution. Using his strategic insight and hands-on approach, Mark built a marketing engine that attracted and engaged the right prospects. .”

A photo of Amit Jhas
Ali Ghassemi

CEO, Weaver & Loom

“As we put our heads down to create products for the life sciences industry, it becomes a challenge to understand what your product means to your users. Mark detached us from talking about shiny new features to the problems we solve. It made our pitch and approach to our clients resonate”

A photo of Antonia Salumbides
Antonia Salumbides

CTO, Papercurve

“As Qii looked to accelerate its growth, I hired to Mark to provide us with strategic marketing guidance. He played a key role in updating our story and messaging, as well as a refresh of our Website. His willingness to roll up his sleeves was impressive and appreciated.

A photo of Micheal H. Cohen
Micheal H. Cohen


“Before we began working with Mark, we were struggling with our positioning and the development of our marketing assets. Mark’s leadership helped us pull together as a team to create positioning that was different, develop new assets, and a marketing plan to get more clients.”

A photo of Teddy Katz
Teddy Katz

Founder, Think Redefined Inc

Let's Talk Growth.

Ready to elevate your marketing? Schedule a call to discuss your unique needs
and discover the right solution for your B2B SaaS company.