Content Strategy and Creation
The content marketing landscape is noisy. AI and ChatGPT make it increasingly challenging to attract readers and the spotlight. More than ever, content needs to be high-quality and deliver value and insight.
Who's It Made For...
You need strategic and tactical guidance to better content that attracts the people who matter to you and, as importantly, conversions (demo requests, downloads, sales).
We'll identify the needs, interests and questions of target audiences, brainstorm ideas, and deploy workflows to efficiently create, publish, and promote high-value content
What You Get...
A strategic plan underpinned by in-depth knowledge of the target audience, industry trends, and the competitive landscape. Then, I'll develop a roadmap that reflects your goals and identifies the key topics, stories, content formats, and channels to tell the right stories in the right places.
Refined systems and processes that streamline content development and provide the agility to quickly capitalize on new opportunities. We'll create a content marketing machine that is structured and focused, and say goodbye to seat-of-the pants tactical execution.
Editorial oversight and pro-active content management. We will relentlessly look to improve and optimize the performance and ROI by analyzing KPIs and making data-driven decisions.
Why?
For B2B and SaaS companies, high-value, insightful content is powerful.
It attracts, engages, nurtures, and converts better prospects. It establishes your company and people as thought leaders and plays a crucial role in differentiating your brand from competitors.
If you want to create content that makes a difference, let's get in touch.