Get CMO Expertise at a Fraction of the cost.
A fractional CMO is like the “Swiss Army Knife” of marketing who drives strategy and tactical growth. You get the expertise leadership of a seasoned marketing leader, without the cost and commitment of a full-time hire.
Marketing leadership to tackle your challenges, opportunities and priorities.
Your B2B or SaaS product has product-market fit and it’s cutting-edge but your marketing needs a jump-start, refresh or overhaul.
I’ve worked with 100+ companies, offering strategic and tactical firepower to drive brand awareness, demand, and sales. I can act as a marketing leader, strategic advisor, or coach.
I can refine your systems and build technology stacks to maximize impact and ROI. When you’re ready to scale, I’ll help you build the right team.
After working with 100+ B2B and SaaS companies, here's my marketing approach:
01.
Assess your current marketing efforts
Each fractional CMO engagement starts with a deep dive into your marketing strategy and tactics to determine what’s working and what’s not.
I look at everything (and I mean everything!): your marketing, sales, customer data and technology stack. Then, I go beyond the surface to see what’s really driving (or hindering) your performance.
02.
Quickly fix issues and plan for the future
I’ll craft an agile marketing plan that’s tailor-made for your strengths, target audiences, and the stories that get your prospects fired up.
I’ll quickly patch the holes in your marketing, and, as important, reload and start again, zeroing in on what’s holding you back and creating a plan that pushes your business forward.
03.
Execute. Optimize & future-proof systems
I’m obsessed with results.
I’m continually analyzing your data, KPIs and trends and updating marketing activities to keep you ahead of the game.
I’m always looking for opportunities to improve, and willing to make bold moves to make marketing perform better.
Hi, I'm Mark!
With a background as a marketing leader, technology journalist, startup founder, and SaaS marketing consultant, I bring a diverse skill set to the table.
Having partnered with 100+ companiues as a fractional CMO and strategic advisor, I offer the expertise and insights you need to drive your business forward.
I have you covered from strategic planning to tactical execution. I’ll implement internal processes and workflows, and build a robust marketing tech stack that meets to your needs.
My journey began as a tech journalist, writing for publications like Bloomberg News, the South China Morning Post, and two of Canada’s largest newspapers.
It honed my ability to communicate complex ideas clearly, a skill I bring to every client engagement.
I’ve Already Helped 100+ Founders and CEOs Reinvent Their Marketing
“Mark is a devoted Swiss Army knife in B2B marketing and branding. Any company seeking CMO-level guidance for their marketing department without hiring a full-time CMO would benefit greatly from Mark’s hands-on expertise.”
CEO, Wingmate
“Mark is a thought leader, and one of the utmost experts on the startup ecosystem in Canada. I’ve seen his advisement, consultation, and mentorship bring young companies phenomenal success. I have benefited greatly from his consultation and direct advisement on my marketing efforts.”
Principal, RockCorry Venture Partners
“Mark played a pivotal role as the fractional CMO for Weaver & Loom, developed our brand positioning and lead our go-to-market strategy and execution. Using his strategic insight and hands-on approach, Mark built a marketing engine that attracted and engaged the right prospects. .”
CEO, Weaver & Loom
“As we put our heads down to create products for the life sciences industry, it becomes a challenge to understand what your product means to your users. Mark detached us from talking about shiny new features to the problems we solve. It made our pitch and approach to our clients resonate”
CTO, Papercurve
“As Qii looked to accelerate its growth, I hired to Mark to provide us with strategic marketing guidance. He played a key role in updating our story and messaging, as well as a refresh of our Website. His willingness to roll up his sleeves was impressive and appreciated.
CEO, Qii.AI
“Before we began working with Mark, we were struggling with our positioning and the development of our marketing assets. Mark’s leadership helped us pull together as a team to create positioning that was different, develop new assets, and a marketing plan to get more clients.”
Founder, Think Redefined Inc