Marketing Spark

I help B2B founders go from stalled to predictable growth in 90 days without extra ad spend.

You have a great product and a hard-working team, but the pipeline keeps stalling because prospects can't quickly tell what you do or why you're worth choosing over your competitors.

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Sound familiar?

Four problems I see in almost every founder-led B2B company between $5M and $20M.

🤷

You can't tell if marketing is working.

Maybe you hired someone, maybe it's a freelancer, maybe it's nobody. Either way, you have no real strategy and nothing to measure it against.

💸

You're losing deals to competitors with a better story.

You know your work is sharper. The buyer can't see it. They pick the company with the clearer pitch, even when it's the wrong company.

🚧

You've maxed out what referrals can deliver.

Referrals got you to where you are. They won't get you to the next level, because the right buyers don't already know you, and there's no way for them to find you.

🕸️

Your digital presence makes you look outdated.

The website. The LinkedIn page. The pitch deck. None of it has caught up to what the business has become. Prospects judge accordingly.

and here's what it's costing you...

The four things keeping founder-led B2B companies stuck.

📉

You're losing winnable deals.

Buyers are picking the company with the clearer pitch, even when you're the better company.

💰

Every price has to be defended.

Every conversation defaults to price because the value isn't visible. You discount, you lose, or both.

⏳

You're involved in every deal.

Nothing closes without you in the room. The business is capped by your calendar, and it's getting tighter.

🔥

Marketing spend does nothing.

A hire or agency with no strategy is salary going to busywork. Activity isn't progress.

INTRODUCING

The Pipeline Story Sprint

In 90 days, we'll work together to fix your pipeline and unlock true growth again. Built for founder-led B2B between $5M and $20M hitting a growth wall.

👑

A story that makes you king

Positioning that tells prospects exactly why you're the obvious choice: what you do, who you serve, and why it matters. In language anyone outside the company can repeat.

💻

A website that acts as a 24/7 salesperson

From brochureware to a site that drives action. Your homepage and the two pages buyers actually read, rewritten to pull demo requests, downloads, and discovery calls without you in the room.

📈

A marketing plan that guarantees success

Tells you exactly what to do and why. The right things, in the right channels, with the right people, so the work compounds after I'm gone, instead of dying when we stop meeting.

Schedule a Call

Go from stalling to
thriving in 90 days

Five things losing you money today. Five things that flip in 90 days.

Before
After
Sales reps struggle to explain why you're different.
Every rep can tell a buyer why you're better in 30 seconds.
Buyers default to price. You discount, or you lose.
The value is visible. Pricing conversations end faster, at full price.
You're losing deals to worse competitors with a clearer story.
You're winning the deals you used to lose. Same buyers. Different answer.
Growth is capped by who you already know.
Pipeline scales independent of your network. Buyers who've never met you start converting.
Every deal still needs you in the room.
Sales closes deals you weren't part of. The story does the work.
Mark is a Swiss Army knife in B2B marketing. Any company seeking CMO-level guidance without hiring a full-time CMO would benefit from his hands-on expertise.
Matt LeuschnerCEO, Wingmate
Mark's leadership helped us pull together positioning that was different, new assets, and a marketing plan that actually got us more clients.
Teddy KatzFounder, Think Redefined Inc.
Mark detached us from talking about shiny new features and got us focused on the problems we solve. It made our pitch land.
Antonia SalumbidesCTO, Papercurve

What this is not.

If you're looking for any of the below, this isn't the right fit. We'll both save time saying so up front.

×

This is not an agency retainer. I'm not running your ads, posting to your social, or making your videos.

×

This is not a coaching program or a community.

×

This is not a logo refresh or a website rebuild. I do copy and strategy.

×

This is not for B2B SaaS companies that already have a marketing team in place.

×

This is not for pre-revenue startups still figuring out who their customer is.

×

This is not for anyone trying to spend the least possible money for the most deliverable.

Most B2B companies bring in a marketing person, hand them a list of tactics, and wonder why nothing moves. Tactics aren't the problem. The problem is the company can't say what it does in one sentence that anyone outside the company would understand.

Mark Evans

Hey, I'm Mark.

I started Marketing Spark in 2012 to do one thing: help B2B companies position themselves so the rest of their marketing actually works.

Since then I've done that work with 80+ companies. Solar manufacturers. Aerospace firms. Software. Professional services. Different industries, same pattern.

I also host the Marketing Spark Podcast (100+ episodes), advise founders through Innovation Factory, and write a weekly newsletter for B2B operators who'd rather think than scroll.

More about me

What founders usually
ask before they sign.

How is this different from hiring a marketing agency?+
An agency runs tactics: ads, posts, videos. This is upstream of that. We figure out who your business is, who it's for, and why someone picks you. Then any tactic you run after this works better. Agencies build what you ask for. I help you figure out what to ask for.
Why 90 days? Why not faster or slower?+
Positioning that sticks requires customer conversations, internal alignment, and at least one sales cycle to test the new language in real meetings. Faster produces a doc your team doesn't use. Slower loses momentum.
What's the investment?+
Shared on the fit call. It's a one-time fee. You own everything we build, and there's no ongoing cost when the 90 days end. I share the number on the call so I can also explain what's in it for your specific situation.
Who is this not for?+
B2B SaaS companies with a marketing team already in place. Pre-revenue startups. Anyone shopping for a logo refresh or website rebuild. If you want to spend the least money for the most deliverable, I'm the wrong fit.
I already have someone "doing marketing." Do I need this?+
Almost always yes. That person usually becomes your best ally during the sprint. I work with internal marketing hires all the time. Most struggle because there's no positioning and no playbook for them to execute on.
How much of my time will this take?+
Roughly 90 minutes a week from you for 12 weeks. One working session, plus async review. Your sales team gets involved in weeks 8–10 when the playbook gets built. I design it around founders who don't have time.
What does the fit call cover?+
30–45 minutes. We look at your current website, your current positioning, and a couple of recent sales conversations. By the end you have three specific things you can change this week, whether or not we end up working together.
Who is Mark Evans?+
Principal of Marketing Spark. Fourteen years working with B2B companies on positioning, messaging, and go-to-market. Host of the Marketing Spark Podcast (100+ episodes). Expert advisor at Innovation Factory. Author of Story Spark, now in its second edition. Based in Toronto.

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