the marketing spark logo

Revitalize Your Marketing Efforts in Just 90 Days.

Get a marketing blueprint in three steps. It’s a proven roadmap that will accelerate your marketing. See results quickly and build more confidence and momentum in your marketing activities.

A portrait photo of a man in a suit with trees in the background
a large orange eclipse

Why Do CEOs Choose The 90 Day Sprint?

The best marketing starts with a great plan. The 90-day Sprint kick-stars your marketing with a clear, focused roadmap that anyone can follow and implement. Once we’re done the sprint, we can focus on optimizing your marketing to get even better results.

My 3 Steps to Success

1. Plan

In the first few weeks, I’ll learn every part of your business, uncovering new opportunities and crafting a laser-focused brand positioning that resonates with your ideal customer.

What you get in Phase 1:

Current marketing assessment

Brand positioning development

Ideal customer personas

Customer interviews

Competitive messaging review

Website review and quick fixes

2. Perform

Then, I’ll help you create sales enablement assets to attract and nurture prospects. And we’ll improve your website to drive more engagement and conversions.

What you get in Phase 2:

Updated messaging and positioning

Create comepelling content that educates and engages.

Targeted outreach by email marketing, social media, and influenders,  

Customized KPI dashboard setup


Highly-targeted advertising to reach and attract the right audience.

3. Perfect

The final part of the engagement is focused on tactical execution and optimization. We’ll implement the marketing plan and ensure its effectiveness.

What you get in Phase 3:

Oversee tactical execution
(email, advertising, content, etc.)

Clarify distribution strategy

Optimize your marketing results

LinkedIn content and outreach

Tech stack development

Customized Plans to Fit Your Unique Needs

Everything below is included in the sprint, but you can add or remove services to meet your needs. It’s up to you!

Content Strategy
and Creation

Unlock the power of content that resonates and drives engagement. I’ll create a  content strategy that positions your as a thought leaders and go-to resource. 

Brand Strategy and Messaging

Differentiate your brand with a strategic plan and compelling messaging that captures your unique value proposition. We help you create a brand narrative that resonates.

Website Audits and Optimization

Maximize your Website with an in-depth audit and optimization services. I’ll identify bottlenecks and make recommendations and changed to improve conversions. 

 

Strategic Planning

Plan the work. Work the plan. I’ll provide a roadmap for success that lets you focus on the right people in the right places at the right time.

 

Customer Marketing

Drive loyalty and reduce churn with marketing that educates, engages, and showcases your customers. Establish your company as a trusted partner.

 

Sales Enablement

Empower your sales team with the tools, content and strategies  to succeed. I’ll help to create the  key resources and insights to nurture and close prospects.

 

Hi, I'm Mark!

As a marketing leader, technology journalist, startup founder, and B2B SaaS marketing consultant, I have a unique skill set.

I’ve partnered as a fractional CMO and strategic advisor with 100+ companies and can deliver the insight and expertise you need.

From strategic planning to tactical execution, I’ll guide all aspects of your marketing: designing internal processes, oversee workflows, and build a marketing tech stack.

I started my career as a technology journalist and worked for two of Canada’s largest newspapers, Bloomberg News and the South China Morning Post.

Mark Evans Holding a Trophy

I’ve Already Helped 100+ Founders and CEOs Reinvent Their Marketing

“Mark is a devoted Swiss Army knife in B2B marketing and branding. Any company seeking CMO-level guidance for their marketing department without hiring a full-time CMO would benefit greatly from Mark’s hands-on expertise.”

A photo of Matt Leuschner
Matt Leuschner

CEO, Wingmate

“Mark is a thought leader, and one of the utmost experts on the startup ecosystem in Canada. I’ve seen his advisement, consultation, and mentorship bring young companies phenomenal success. I have benefited greatly from his consultation and direct advisement on my marketing efforts.”

An image of Arthur T. Corry
Arthur T. Corry

Principal, RockCorry Venture Partners

“Mark played a pivotal role as the fractional CMO for Weaver & Loom, developed our brand positioning and lead our go-to-market strategy and execution. Using his strategic insight and hands-on approach, Mark built a marketing engine that attracted and engaged the right prospects. .”

A photo of Amit Jhas
Ali Ghassemi

CEO, Weaver & Loom

“As we put our heads down to create products for the life sciences industry, it becomes a challenge to understand what your product means to your users. Mark detached us from talking about shiny new features to the problems we solve. It made our pitch and approach to our clients resonate”

A photo of Antonia Salumbides
Antonia Salumbides

CTO, Papercurve

“As Qii looked to accelerate its growth, I hired to Mark to provide us with strategic marketing guidance. He played a key role in updating our story and messaging, as well as a refresh of our Website. His willingness to roll up his sleeves was impressive and appreciated.

A photo of Micheal H. Cohen
Micheal H. Cohen

CEO, Qii.AI

“Before we began working with Mark, we were struggling with our positioning and the development of our marketing assets. Mark’s leadership helped us pull together as a team to create positioning that was different, develop new assets, and a marketing plan to get more clients.”

A photo of Teddy Katz
Teddy Katz

Founder, Think Redefined Inc

Let's Talk Growth.

Ready to elevate your marketing? Schedule a call to discuss your unique needs
and discover the right solution for your B2B SaaS company.