the marketing spark logo

a confusing homepage
is a Bounce machine.

Your homepage has seconds to tell people what you do and why your product could matter to them.

Let’s improve your homepage so it engages, educates and converts visitors into prospects and leads.

A portrait photo of a man in a suit with trees in the background
a large orange eclipse

Your homepage isn't achieving it's maximum potential and you want to fix it before visitors click away.

First impressions matter.

If your homepage doesn’t make a good impression, most visitors will bounce and, sadly, never return,

But here’s the thing: many companies have lived with their homepages for such a long time, it’s difficult to see its flaws and imperfections.

It’s why a homepage refresh delivers amazing ROI. It’s perspective from someone who can help you identify and fix problems, and optimize conversions.

Here's How a Homepage Refesh Works:

Through a three-step process, we’ll turn your current homepage into a lead magnet that inspires, educates and drives leads and opportunities.

01.

I'll explore your homepage, take a deep dive into your product, customers and competitors, and talk to key stakeholders.

02.

I'll boil down everything to develop a compelling value proposition, copy, and a low-fidelity wireframe to guide your homepage refresh.

03.

We'll iterate and improve everything so you can design and develop a homepage that drives better engagement and leads or sales.

Hi, I'm Mark!

I’m long-time storyteller and writer who believes that words matter. They’re powerful and encourage people to think, feel and do things.

I cringe when I see a mediocre homepage because it undercuts and disappoints a lot of time, energy and money spent on a product.

It’s why I’m so passionate about helping B2B SaaS companies have homepages that inspire, motivate, education and, sometimes, even entertain.  

I started my career as a technology journalist and worked for two of Canada’s largest newspapers, Bloomberg News and the South China Morning Post.

Mark Evans Holding a Trophy

I’ve Already Helped 100+ Founders and CEOs Reinvent Their Marketing

“Mark is a devoted Swiss Army knife in B2B marketing and branding. Any company seeking CMO-level guidance for their marketing department without hiring a full-time CMO would benefit greatly from Mark’s hands-on expertise.”

A photo of Matt Leuschner
Matt Leuschner

CEO, Wingmate

“I highly recommend Mark in roles where strategic thinking, resilience and a growth-oriented mindset are key. He played a key role in refining our company’s positioning and specialization to bolster our competitive edge.”

An image of Arthur T. Corry
Joel Parent

Director, Tactica Interactive

“Mark played a key role as the fractional CMO for Weaver & Loom, developed our brand positioning and lead our go-to-market strategy and execution. With his strategic insight and hands-on approach, Mark built a marketing engine that attracted and engaged the right prospects.”

A photo of Amit Jhas
Ali Ghassemi

CEO, Weaver & Loom

“As we develop products for the life sciences industry, it is a challenge to understand what your product means to users. Mark detached us from talking about shiny new features to the problems we solve. It made our pitch and approach to our clients resonate”

A photo of Antonia Salumbides
Antonia Salumbides

CTO, Papercurve

“As Qii looked to accelerate its growth, I hired to Mark to provide strategic marketing guidance. He played a key role in updating our story and messaging, and a Website refresh. His willingness to roll up his sleeves was impressive and appreciated.

A photo of Micheal H. Cohen
Micheal H. Cohen

CEO, Qii.AI

“Before we began working with Mark, we were struggling with our positioning and developing marketing assets. Mark’s leadership pulled us together as a team to create positioning that was differentiated, create new assets, and a marketing plan to attract more clients.”

A photo of Teddy Katz
Teddy Katz

Founder, Think Redefined Inc

Let's Talk Growth.

Ready to elevate your marketing? Book a call to discuss your unique needs
to attract, engage and close more leads and sales.