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Expert Guidance To Make The Best Strategic Decisions.

The content marketing landscape is noisy. AI and ChatGPT make it increasingly challenging to attract readers and the spotlight. More than ever, content needs to be high-quality and deliver value and insight.

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Strategic guidance, perspective and support to seize new challenges and opportunities

For B2B SaaS companies, there’s major value in having someone who can offer unbiased advice and guidance. It’s perspective to help decide the marketing to pursue, establish priorities and, as importantly, reduce risk and avoid costly strategic, tactical and financial mistakes.

Here’s What you’ll get:

We’ll identify the needs, interests and questions of target audiences, brainstorm ideas, and deploy workflows to efficiently create, publish, and promote high-value content

01.

Market & Competitive Analysis

I’ll do in-depth research to understand your company’s strengths, weaknesses, and opportunities. I’ll help you make more informed decisions to meet your short and long term goals. We’ll be a hands-on and engaged advisor who helps you do the right things at the right time.
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02.

Specialized Projects

I’ll be there if you need someone to lead or support new marketing initiatives; whether it’s a new Website, sales funnel optimization, customer research, brand positioning, or messaging. I’m an on-demand resources ready to tackle your marketing priorities and deliver results.


03.

Strategic & Tactical Oversight

I’ll provide high-level guidance and offer ideas and feedback about your business strategies and goals. It’s perspective to keep everything on track from big picture planning to nitty-gritty execution. My hands-on approach ensures every move aligns with your goals.

Hi, I'm Mark!

Since 2008, I’ve been providing B2B SaaS companies with guidance, advice, coaching, and perspective.

In working with 100+ companies, I have seen the good, the bad, and the ugly. It allows me to quickly identify challenges and opportunites to drive growth.

I stumbled into marketing after working as an award-winning technology journalist, startup co-founder, and marketing leader for three VC-backed startups. 

I love being an entrepreneur and have a passion for helping other entrepreneur realize their dreams.

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I’ve Helped 100+ Founders and CEOs Reinvent Their Marketing

“Mark is a devoted Swiss Army knife in B2B marketing and branding. Any company seeking CMO-level guidance for their marketing department without hiring a full-time CMO would benefit greatly from Mark’s hands-on expertise.”

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Matt Leuschner

CEO, Wingmate

“Mark is a thought leader, and one of the utmost experts on the startup ecosystem in Canada. I’ve seen his advisement, consultation, and mentorship bring young companies phenomenal success. I have benefited greatly from his consultation and direct advisement on my marketing efforts.”

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Arthur T. Corry

Principal, RockCorry Venture Partners

“Mark played a pivotal role as the fractional CMO for Weaver & Loom, developed our brand positioning and lead our go-to-market strategy and execution. Using his strategic insight and hands-on approach, Mark built a marketing engine that attracted and engaged the right prospects. .”

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Ali Ghassemi

CEO, Weaver & Loom

“As we put our heads down to create products for the life sciences industry, it becomes a challenge to understand what your product means to your users. Mark detached us from talking about shiny new features to the problems we solve. It made our pitch and approach to our clients resonate”

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Antonia Salumbides

CTO, Papercurve

“As Qii looked to accelerate its growth, I hired to Mark to provide us with strategic marketing guidance. He played a key role in updating our story and messaging, as well as a refresh of our Website. His willingness to roll up his sleeves was impressive and appreciated.

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Micheal H. Cohen

CEO, Qii.AI

“Before we began working with Mark, we were struggling with our positioning and the development of our marketing assets. Mark’s leadership helped us pull together as a team to create positioning that was different, develop new assets, and a marketing plan to get more clients.”

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Teddy Katz

Founder, Think Redefined Inc

Let's Talk Growth.

Ready to elevate your marketing? Schedule a call to discuss your unique needs
and discover the right solution for your B2B SaaS company.