I've spent 20+ years figuring out why B2B SaaS companies struggle to grow — first as a journalist asking hard questions, then as a founder learning painful lessons, and now as an advisor who tells it like it is.
I started my career as a technology journalist, covering the tech beat for the Globe & Mail, National Post, and Bloomberg News.
That foundation taught me something that still drives everything I do: if you can't tell a story clearly, you lose the audience. Period.
As a reporter, I learned to ask the hard questions, cut through the noise, and get to the truth. Those skills didn't go away when I left the newsroom — they became the backbone of how I approach marketing.
I co-founded a startup called Blanketware. It was a great idea — the timing was off. But it was a tremendous learning experience that taught me what founders go through: the fundraising grind, the product pivots, the sleepless nights wondering if you're making the right call.
That experience gave me something you can't get from the outside: empathy for what it's really like to build a company.
I worked as a marketing leader for four VC-backed startups: b5Media, Daily Intelligence, Horzn, and Nue. Inside those companies, I saw firsthand how growth breaks down — and what it takes to fix it.
I learned that most companies don't have a marketing problem. They have a clarity problem. They can't articulate why they win, who they serve best, or what makes them different. Fix that, and the marketing starts working.
Today, I work with B2B SaaS CEOs and founders as a fractional CMO and strategic advisor. I help companies doing $1M to $25M in revenue figure out what's getting in the way of growth — and what needs to change.
I'm also a marketing expert with the Innovation Factory accelerator and an advisor for Next Canada, where I work with the next generation of entrepreneurs.
The through-line across it all? The importance of really understanding your business, customers, and competitors. It delivers the insight to make the right decision to accelerate growth.
I'm based in Toronto, and when I'm not helping SaaS companies figure out their growth, you'll find me on the ice (hockey — ice, not field), on the tennis court, or planning the next trip.
Travel fuels the way I think about marketing. Different cultures, different perspectives, different ways of solving problems. It keeps the work fresh and the thinking sharp.
But above everything else, family comes first. Always has, always will.
“Mark is a devoted Swiss Army knife in B2B marketing and branding. Any company seeking CMO-level guidance without hiring a full-time CMO would benefit greatly from Mark’s hands-on expertise.”
Matt Leuschner“Mark is a thought leader, and one of the utmost experts on the startup ecosystem in Canada. I’ve seen his advisement bring young companies phenomenal success.”
Arthur T. Corry“Mark played a pivotal role as the fractional CMO for Weaver & Loom, developed our brand positioning and led our go-to-market strategy and execution.”
Ali Ghassemi“Mark detached us from talking about shiny new features to the problems we solve. It made our pitch and approach to our clients resonate.”
Antonia Salumbides“He played a key role in updating our story and messaging, as well as a refresh of our Website. His willingness to roll up his sleeves was impressive.”
Micheal H. Cohen“Mark’s leadership helped us pull together as a team to create positioning that was different, develop new assets, and a marketing plan to get more clients.”
Teddy KatzReady to elevate your marketing? Schedule a call to discuss your unique needs and discover the right solution for your B2B SaaS company.
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