For B2B SaaS Companies, AI Doesn’t Matter
![AI](https://marketingspark.co/wp-content/uploads/2024/06/Brand-Strategy-versus-Brand-Positioning-1-1024x569.jpg)
For B2B SaaS companies, AI is not a differentiator. It’s no longer what makes your product better or unique. It’s table stakes for any software company. So, what do many companies slap “AI-powered” on their homepages? Would prospects have less interest if “AI” didn’t appear, even if the product was interesting, inspiring, or exciting? Probably […]