How Marketing and Sales Can Avoid Silos
![b2b marketing and sales](https://marketingspark.co/wp-content/uploads/2024/07/Brand-Strategy-versus-Brand-Positioning-2-1024x569.png)
Many B2B SaaS companies sadly operate in silos or fiefdoms. Different departments have their own mandates, goals and priorities. They battle against each other for resources and attention as much as they battle other companies. Without collaboration, partnerships and shared mission, it’s an inefficient way to do business. But it’s a reality, especially for early-stage […]