Customer Onboarding: Strategies for Success and Long-Term Loyalty

Introduction Welcome to Marketing Spark, a podcast delivering actionable insights, strategies, and stories from B2B and SaaS entrepreneurs and marketing leaders. In this episode, we’re diving into one of the most critical components of customer success: onboarding. Today’s conversation features Dale Harrison, a seasoned marketer whose expertise is shaped by his background in mathematics, statistics, […]

Tacos, Mexico City, and the Art of Differentiation

In Mexico City, tacos are ubiquitous.  You can find them on every street corner, in markets, at restaurants, and served as late-night snacks.  It’s a taco lover’s paradise where you can indulge at any time of day.  As a marketer, I couldn’t help but wonder: When everyone is selling the same product, how do you […]