Dad, hockey fanatic and former tech reporter.
I spent more than ten years as a technology journalist, covering tech and telecom for The Globe and Mail, National Post and Bloomberg News. Reporting meant finding the real story inside a complicated business and explaining it to someone with five minutes to spare.
Then I moved to the other side of the table. I co-founded a startup, Blanketware, and led marketing at four venture-backed companies: b5media, Daily Intelligence, Horzn and Nue.
Today I run Marketing Spark from Toronto. I work as an outsourced CMO and strategic advisor for founder-led B2B companies, usually ones doing $1M to $25M in revenue, across North America.
Companies I've worked with
My background
Journalism
More than ten years covering technology and telecom for three national news outlets. It taught me how to explain a complicated business in plain language.
The Globe and Mail
National Post
Bloomberg News
Startups
I co-founded Blanketware, a good idea with bad timing, and led marketing at four VC-backed companies.
- Blanketware, co-founder
- b5media
- Daily Intelligence
- Horzn and Nue
Today
Marketing Spark is my own practice. I work as an outsourced CMO and strategic advisor for founder-led B2B companies.
- Marketing roadmap
- Outsourced CMO
- Advisory
- How I work with clients →
Where else you'll find me
I host the podcast, write the newsletter and advise Innovation Factory and Next Canada. I also play ice hockey and tennis, and travel when I can.
- Marketing Spark podcast170+ episodes with B2B founders and marketers
- Weekly newsletterWritten for founder-led B2B teams
- Storytelling for StartupsThe book I wrote
- Innovation FactoryMarketing expert for the accelerator
- Next CanadaAdvisor
- LinkedInWhere I post most often
Tell me what's going on with your marketing.
You'll leave the call with an honest read on what to fix first, whether or not we work together.