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Case studies

Three companies I helped, what was wrong with their marketing, and what changed after I got involved.

Mitrex

A $100M solar cladding launch, from nothing.

Months before production, Mitrex had no real website, sales materials or positioning. I built the positioning and the launch plan.

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"We launched our website with his help, and we now have a good plan for the future."

Hesam Shahrivar, Mitrex
Wingmate

One CRM among 600.

I repositioned Wingmate around field sales teams, then rebuilt the website, sales materials and emails. Demo requests went up.

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"Any company seeking CMO-level guidance without hiring a full-time CMO would benefit greatly from Mark's hands-on expertise."

Matt Leuschner, Wingmate
Weaver & Loom

A rug brand built for interior designers.

Positioning, identity direction and a channel plan aimed at interior designers, plus outreach for design shows.

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"Mark helped to build a marketing engine that attracted and engaged the right prospects."

Ali Ghassemi, Weaver & Loom

Tell me what's going on with your marketing.

You'll leave the call with an honest read on what to fix first, whether or not we work together.