Free marketing tools
Three free tools I built from the way I work with clients. Each one takes a few minutes and shows you something about your marketing you can act on the same day.
Website audit→
Paste your website and get your homepage scored out of 100 on the six things buyers look for, the three fixes that matter most and a new headline to start from.
Buyer panel→
Three AI buyers built from your ideal customer go through your site page by page. You'll see what they thought, where they got lost and whether they'd book a call.
ICP interview prompt→
A prompt you paste into ChatGPT or Claude. It asks you about 10 simple questions about your best customers, then writes up your ideal customer profile and three buyer personas.
Which one to start with
If you aren't sure who you're really selling to, start with the ICP prompt, since everything else depends on it. If you want a quick read on your homepage, the website audit gives you a score and three fixes in about a minute. And if you want to see your whole site the way your buyers would, run the buyer panel.
Not sure how they work? Read how to use the website audit and how to use the buyer panel.
They're all simulated, so treat what they tell you as a first read. The real test is talking to your customers, and that's usually where my work with clients starts.
Tell me what's going on with your marketing.
You'll leave the call with an honest read on what to fix first, whether or not we work together.