let's do Marketing that makes an impact
I partner with $1M to $10M B2B and SaaS companies that want to do marketing that drives brand awareness, drives sales and leads, and generates ROI.
Here's how I can help you do better marketing
We’ll analyze your sales and marketing, talk to your customers and scrutinze the competition. Then, we’ll do marketing that resonates with your target audiences, and makes sales faster and easier.
Stand Out.
Develop unique brand positiong that sets you apart from competitors and makes you the obvious choice for the people who matter to you.
Sales Enablement
Our sales enablement services provide content creation, CRM integration, process optimization, buyer persona development, and sales-marketing alignment to drive revenue growth.
Create Content
Create high-impact content (videos, blogs, case studies, email, etc.) that position you as a thought leader and go-to resource that drives brand awareness and inbound.
Homepage Refresh
Engage and educate visitors, and turn prospects into customers by reimaging your homepage. We’ll develop a value proposition, update copy and create wireframes.
Customer Research
Have the insight to know your target audiences inside out to make better decisions, identify new opportunities for growth and do marketing that resontes.
Strategic Plans
Create lasar-focused go-to-market plans that create an in-depth roadmap for success. Do the right things in the right places for the right targets..
Here’s How Marketing Unfolds
Using a five-step methodology, we’ll create a roadmap for marketing success.
Diagnose and Assess
We start by uncovering deep insights into your sales activities, customers, and competitors. This foundational knowledge guides us in crafting marketing and sales strategies that resonate with your target audience and establishes a competitive edge.
Quick Wins
We won’t wait months to determine your strategy before getting into the tactics. We’ll seize opportunities for quick wins—which might look like the end of wasted spending, content assets to support sales, or brand positioning. It’s about seeing some early results while we’re building a robust strategy.
Strategic Planning
We’ll create a strategic planning that identifies the channels that will drive results and outcomes. We’ll gather insights about your ideal customers, uncovering what they want and why they’re buying (or not). We’ll refine your brand positioning and messaging to ensure your marketing resonates.
Customer Acquisition
We’ll execute the strategies developed in the previous phases to attract and engage your best prospects. This includes highly-targeted advertising, value-added content marketing, targeted email marketing and social media to drive awareness and enhance reach.
Analyze and Optimize
All marketing activities are tracked using a dashboard and key performance indicators (KPIs). Based on data and feedback, we’ll adjust strategies to improve ROI and build a marketing engine that is flexible as it scales.
Case Studies
Wingmate
The CRM market is fiercly competitive. Here’s how I worked with Wingmate to clearly differentiate its platform, focus on types of customers, and target them via advertising and email marketing.
Mitrex
Armed with innovative solar technology, Mitrex had to build its marketing from scratch; brand positioning and a new Website to social media and sales enablement assets.
Weaver & Loom
W&L had the technology to create bespoke rugs but needed to develop a marketing engine from the ground up, including a strategic plan and tactical execution.
Different ways we can work together
Depending on your marketing needs, goals and budget, we’ll identify the best way that we can create a win-win partnership.
Fractional CMO
I can help you strategically and tactically, integrate myself into your executive team, and build a repeatable, scalable marketing engine.
Strategic Advisory
As a marketing strategist and tactical advisor, I can provide perspective and insight, and help you tackle specific projects or opportunities.
Brand Positioning
Let’s make YOU the obvious choice by telling the world what you do, why you matter, and how you’re different. Let’s create a story that resonates.
Marketing Sprints
Homepage Refresh
In seconds (literally), you need to tell visitors what you do and why you could matter to them. I’ll create value propositions and copy to tranform your homepage into an engaging conversion machine.
I’ve Already Helped 100+ Founders and CEOs Reinvent Their Marketing
“Mark is a devoted Swiss Army knife in B2B marketing and branding. Any company seeking CMO-level guidance for their marketing department without hiring a full-time CMO would benefit greatly from Mark’s hands-on expertise.”
CEO, Wingmate
“Mark is a thought leader, and one of the utmost experts on the startup ecosystem in Canada. I’ve seen his advisement, consultation, and mentorship bring young companies phenomenal success. I have benefited greatly from his consultation and direct advisement on my marketing efforts.”
Principal, RockCorry Venture Partners
“Mark played a pivotal role as the fractional CMO for Weaver & Loom, developed our brand positioning and lead our go-to-market strategy and execution. Using his strategic insight and hands-on approach, Mark built a marketing engine that attracted and engaged the right prospects. .”
CEO, Weaver & Loom
“As we put our heads down to create products for the life sciences industry, it becomes a challenge to understand what your product means to your users. Mark detached us from talking about shiny new features to the problems we solve. It made our pitch and approach to our clients resonate”
CTO, Papercurve
“As Qii looked to accelerate its growth, I hired to Mark to provide us with strategic marketing guidance. He played a key role in updating our story and messaging, as well as a refresh of our Website. His willingness to roll up his sleeves was impressive and appreciated.
CEO, Qii.AI
“Before we began working with Mark, we were struggling with our positioning and the development of our marketing assets. Mark’s leadership helped us pull together as a team to create positioning that was different, develop new assets, and a marketing plan to get more clients.”
Founder, Think Redefined Inc