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Your SaaS Pricing Model is Outdated. Let’s Fix It

SaaS pricing

For years, B2B SaaS companies have relied on a simple, predictable pricing model—feature-based, per-user, tiered subscriptions. It was the gold standard for monetizing software, easy for companies to implement, and familiar to customers. But the landscape has changed. Buyers now expect pricing to match the value they receive, not just a rigid seat-based or flat-rate […]

Patience and Persistence: The Keys to Unlocking B2B SaaS Messaging

Brand positioning

Crafting persuasive brand positioning and messaging in the B2B SaaS landscape is  like solving a complex puzzle. Companies invest a lot of time, creativity, and resources into finding that ideal fit. But despite their best efforts, the pieces sometimes don’t align—or worse, your message echoes what’s already out there. Positioning and messaging isn’t just about […]

My B2B Marketing Wish-List for 2025

B2B marketing 2025

As we look toward 2025, it’s clear that marketing must evolve to stay relevant and impactful. Businesses face a rapidly changing landscape where generic approaches no longer cut it. Here’s my marketing wish list (some of it is wishful thinking!) that addresses key areas where companies can do better to engage audiences, differentiate their brands, […]

7 Ways to Ensure Prospects Show Up for Demos

B2B SaaS Demos

A “Book a demo” notification excites every SaaS team—it’s a signal of potential sales amid fierce competition. But what happens when too many of these demos requests turn into no-shows? Maybe your calendar is filled with tire kickers—people who sign up but with no intention of committing—or leads who ghost you last minute. Whatever the […]

Barefoot Wine’s Brand-Building Blueprint

Barefoot Wine broke through a saturated and traditional market by focusing on approachability, accessibility, and fun. At the time, the wine industry was dominated by European brands that carried a reputation for being high-end, elitist, and intimidating to the average consumer. Michael Houlihan and Bonnie Harvey took a bold approach, crafting a brand that embodied […]

Unlocking Podcasting’s Potential with Tom Schwab: Amplifying Your Message

Podcasting

In this episode of Marketing Spark, I dive into into the fast-growing world of podcasting with Tom Schwab, CEO of Interview Valet. Tom, a pioneer in podcast marketing, shares his journey from inbound marketing to building a successful podcasting company. We discuss why podcast interviews are effective, common mistakes businesses make, and how the medium […]

Embracing AI in Enterprise: Turning Skepticism into Opportunity

AI

As AI continues to reshape industries, B2B CEOs and marketing leaders face both an incredible opportunity and a pressing challenge. While the potential for AI to revolutionize processes, drive efficiencies, and create new revenue streams is evident, a significant barrier remains: the fear that AI may lead to job displacement or disrupt traditional workflows in […]

LinkedIn: Does It Drive Leads, Sales, & ROI?

Let’s be honest: how well does LinkedIn actually work for you from a business perspective? It’s a question many professionals, myself included, wrestle with. We’re told that LinkedIn is the go-to platform for building brand awareness, nurturing leads, and even closing sales. But when you take a step back, how many of us can directly […]