Difference Between Fractional CMO vs. Strategic Advisor
As a CEO or entrepreneur, you know that strong marketing leadership is key to driving growth. But what happens when your business isn’t ready to hire a full-time Chief Marketing Officer (CMO)? You might decide between two popular alternatives: a fractional CMO or a strategic advisor. But what’s the difference, and how do you choose […]
Fractional CMO vs. Strategic Advisor: What’s the Difference?
As a CEO or entrepreneur, you know that strong marketing leadership is key to driving growth. But what happens when your business isn’t quite ready to hire a full-time Chief Marketing Officer (CMO)? You might find yourself deciding between two popular alternatives: a fractional CMO or a strategic advisor. But what’s the real difference, and […]
Has Intercom Gone Too Far With AI?
Artificial Intelligence (AI) has taken the business world by storm. For many companies, AI is viewed as an irresistible force—a shiny, mysterious, and seductive technology that promises to revolutionize industries. But with this growing allure comes an important question: how far should companies lean into AI as a core element of their branding and differentiation […]
How I (Almost) Saved a Client $100,000—The Plot Twist That No One Saw Coming
As someone who has worked with a wide variety of clients over the years, I’ve seen just about every type of agency-client relationship. Some work like a well-oiled machine, while others become expensive exercises in frustration. This story, though, falls into a category of its own. It’s a perfect example of how business can be […]
The Dog-Powered Approach to Content Marketing
Sometimes the best ideas come when you’re not sitting at your desk, staring at a blank screen. As marketers, we spend so much time thinking about strategies, keywords, and content calendars that it can feel like a grind. But what if I told you that some of my best content ideas come from… walking my […]
How Barefoot Wine Mastered Brand Positioning and Customer Research to Capture a Market Gap
Every great entrepreneurial story has a moment when everything just clicks—a realization that you’re on to something bigger than you ever imagined. For Barefoot Wine founders Michael Houlihan and Bonnie Harvey, this came from two key insights: brand positioning and customer research. I recently listened to their interview on the How I Built This podcast, […]
Customer Onboarding: Strategies for Success and Long-Term Loyalty
Introduction Welcome to Marketing Spark, a podcast delivering actionable insights, strategies, and stories from B2B and SaaS entrepreneurs and marketing leaders. In this episode, we’re diving into one of the most critical components of customer success: onboarding. Today’s conversation features Dale Harrison, a seasoned marketer whose expertise is shaped by his background in mathematics, statistics, […]
Tacos, Mexico City, and the Art of Differentiation
In Mexico City, tacos are ubiquitous. You can find them on every street corner, in markets, at restaurants, and served as late-night snacks. It’s a taco lover’s paradise where you can indulge at any time of day. As a marketer, I couldn’t help but wonder: When everyone is selling the same product, how do you […]
Authentic Marketing Lessons from Teddy Swims
Have you ever stumbled upon something that unexpectedly inspires you? That’s exactly what happened to me with Teddy Swims on TikTok. Until recently, I had never heard of Teddy Swims or listened to his music. But after stumbling upon one of his videos, it’s safe to say I’m hooked. His videos have become a quasi-obsession […]
The Marketing Challeges of Battling CRM Golaiths
In a crowded market where dozens, if not hundreds, of brands are battling for attention, strong brand positioning can be the key to standing out and driving success. This is particularly true in industries like Customer Relationship Management (CRM), where differentiation is essential to thrive amid fierce competition. This post explores how Copper, a small […]