Most website audits look at speed, tags, and broken links. Useful. But not enough.
Most website audits miss the thing buyers actually judge.
They scan page speed, meta tags, image size, and broken links. That matters. But a fast website with vague messaging is still a bad sales asset.
A useful B2B website audit starts with the story.
The five-second test
Open the homepage and ask three questions: what does this company do, who is it for, and why should a buyer care? If you can't answer in five seconds, the page is working too hard and saying too little.
The proof test
Look for proof above the fold or right after it. Logos, customer quotes, case studies, real outcomes, and named examples all help. Generic claims don't.
The conversion test
Count the calls to action. If there are four competing next steps, the site is avoiding a decision. Pick the primary action and make it obvious.
The sales test
Ask sales whether the site helps or hurts the first conversation. If reps need to explain the business from scratch after a prospect has read the site, the website is not doing its job.
If you want the short version, run the free Marketing Spark audit. It looks at the same issue from the buyer's point of view.
