Make It Clear Why Your Product is THE option.
Powerful brand positioning and messaging makes marketing effortless, helps prospects quickly see your product’s value, and makes sales happen faster.
what is brand positioning and why do I need it?
Brand positioning and messaging underpin your entire business: marketing, sales, HR, product development and raising capital. Everything is easier when everyone is reading off the same page.
Brand positioning allows you to stand out from the crowd to reduces sales cycles, increase conversions, make advertising more effective, and attract the best customers.
What are the steps to fix my positioning and messaging?
I use a three-pronged methodology to develop positioning and messaging that makes an long-lasting impact.
1. Customers
It starts with an in-depth look at your prospects and customers to uncover their pains, goals and aspirations, how they get jobs done and what makes them explore new solutions.
2. Competitors
Every company has fierce rivals with strengths and weaknesses. You need to understand their products, positioning, messaging and marketing activities to position yourself as a better option.
3. Product
It’s time to look at what you do, who you serve, the value delivered, and how you’re different. We’ll explore your product, how it’s used, and why customers love it. The more we know, the easier it is to set it apart.
What Are the Deliverables?
We’ll identify the needs, interests and questions of target audiences, brainstorm ideas, and deploy workflows to efficiently create, publish, and promote high-value content
Value Proposition
Develop a positioning statement that delivers a powerful narrative across your marketing and sales activities. Ber clear about why your product is the obvious option.
Competitive Audit
Gain an in-depth understanding of the competitive landscape. I’ll analyze your rivals, identify strengths, weaknesses, and ways to differentiate and position your brand for success.
Positioning Statement
Discover what sets your brand apart. We’ll help you identify your strengths and benefits, and distill them into concise, impactful statement that resonates.
Brand Audits
Bring your brand positioning to life with a homepage wireframe and ready-to-go copy. I’ll develop messaging that put the spotlight on your brand’s unique value.
Stakeholder Interviews
Talk to the people who matter. I’ll engage with key stakeholders: customers, employees, investors, and partners, to uncover valuable insights and perspectives that inform your brand positioning.
Hi, I'm Mark!
As a marketing leader, technology journalist, startup founder, and B2B SaaS marketing consultant, I have a unique skill set.
I’ve partnered as a fractional CMO and strategic advisor with 100+ companies and can deliver the insight and expertise you need.
I love doing brand positioning and messaging because they break through the noise and make it clear to prospects and customers what your product does and why it matters to them.
As a long-time storyteller, clear postioning and messaging make an impact and help turn prospects into customers.
I’ve Already Helped 100+ Founders and CEOs Reinvent Their Marketing
“Mark is a devoted Swiss Army knife in B2B marketing and branding. Any company seeking CMO-level guidance for their marketing department without hiring a full-time CMO would benefit greatly from Mark’s hands-on expertise.”
CEO, Wingmate
“Mark is a thought leader, and one of the utmost experts on the startup ecosystem in Canada. I’ve seen his advisement, consultation, and mentorship bring young companies phenomenal success. I benefited greatly from his consultation and direct advisement on my marketing efforts.”
Principal, RockCorry Venture Partners
“Mark played a pivotal role as the fractional CMO for Weaver & Loom, developed our brand positioning and lead our go-to-market strategy and execution. Using his strategic insight and hands-on approach, Mark built a marketing engine that attracted and engaged the right prospects. .”
CEO, Weaver & Loom
“As we put our heads down to create products for the life sciences industry, it becomes a challenge to understand what your product means to your users. Mark detached us from talking about shiny new features to the problems we solve. It made our pitch and approach to our clients resonate”
CTO, Papercurve
“As Qii looked to accelerate its growth, I hired to Mark to provide us with strategic marketing guidance. He played a key role in updating our story and messaging, as well as a refresh of our Website. His willingness to roll up his sleeves was impressive and appreciated.
CEO, Qii.AI
“Before we began working with Mark, we were struggling with our positioning and the development of our marketing assets. Mark’s leadership helped us pull together as a team to create positioning that was different, develop new assets, and a marketing plan to get more clients.”
Founder, Think Redefined Inc