My B2B Marketing Wish-List for 2025
As we look toward 2025, it’s clear that marketing must evolve to stay relevant and impactful. Businesses face a rapidly changing landscape where generic approaches no longer cut it. Here’s my marketing wish list (some of it is wishful thinking!) that addresses key areas where companies can do better to engage audiences, differentiate their brands, […]
7 Ways to Ensure Prospects Show Up for Demos
A “Book a demo” notification excites every SaaS team—it’s a signal of potential sales amid fierce competition. But what happens when too many of these demos requests turn into no-shows? Maybe your calendar is filled with tire kickers—people who sign up but with no intention of committing—or leads who ghost you last minute. Whatever the […]
Barefoot Wine’s Brand-Building Blueprint
Barefoot Wine broke through a saturated and traditional market by focusing on approachability, accessibility, and fun. At the time, the wine industry was dominated by European brands that carried a reputation for being high-end, elitist, and intimidating to the average consumer. Michael Houlihan and Bonnie Harvey took a bold approach, crafting a brand that embodied […]
Unlocking Podcasting’s Potential with Tom Schwab: Amplifying Your Message
In this episode of Marketing Spark, I dive into into the fast-growing world of podcasting with Tom Schwab, CEO of Interview Valet. Tom, a pioneer in podcast marketing, shares his journey from inbound marketing to building a successful podcasting company. We discuss why podcast interviews are effective, common mistakes businesses make, and how the medium […]
Embracing AI in Enterprise: Turning Skepticism into Opportunity
As AI continues to reshape industries, B2B CEOs and marketing leaders face both an incredible opportunity and a pressing challenge. While the potential for AI to revolutionize processes, drive efficiencies, and create new revenue streams is evident, a significant barrier remains: the fear that AI may lead to job displacement or disrupt traditional workflows in […]
LinkedIn: Does It Drive Leads, Sales, & ROI?
Let’s be honest: how well does LinkedIn actually work for you from a business perspective? It’s a question many professionals, myself included, wrestle with. We’re told that LinkedIn is the go-to platform for building brand awareness, nurturing leads, and even closing sales. But when you take a step back, how many of us can directly […]
Differentiation or Disappearance: The Crucial Role of Brand Positioning for AI Startups
If I were an AI startup today, I’d be scrambling to update and refresh my brand positioning—because the AI bubble is looming. Remember the dot-com crash of 1999-2000? Many companies evaporated because there was no real business behind the idea, just hype. The same thing is happening now with AI. We’re seeing a flood of […]
Difference Between Fractional CMO vs. Strategic Advisor
As a CEO or entrepreneur, you know that strong marketing leadership is key to driving growth. But what happens when your business isn’t ready to hire a full-time Chief Marketing Officer (CMO)? You might decide between two popular alternatives: a fractional CMO or a strategic advisor. But what’s the difference, and how do you choose […]
Fractional CMO vs. Strategic Advisor: What’s the Difference?
As a CEO or entrepreneur, you know that strong marketing leadership is key to driving growth. But what happens when your business isn’t quite ready to hire a full-time Chief Marketing Officer (CMO)? You might find yourself deciding between two popular alternatives: a fractional CMO or a strategic advisor. But what’s the real difference, and […]
Has Intercom Gone Too Far With AI?
Artificial Intelligence (AI) has taken the business world by storm. For many companies, AI is viewed as an irresistible force—a shiny, mysterious, and seductive technology that promises to revolutionize industries. But with this growing allure comes an important question: how far should companies lean into AI as a core element of their branding and differentiation […]