Your SaaS Pricing Model is Outdated. Let’s Fix It
For years, B2B SaaS companies have relied on a simple, predictable pricing model—feature-based, per-user, tiered subscriptions. It was the gold standard for monetizing software, easy
For years, B2B SaaS companies have relied on a simple, predictable pricing model—feature-based, per-user, tiered subscriptions. It was the gold standard for monetizing software, easy
Crafting persuasive brand positioning and messaging in the B2B SaaS landscape is like solving a complex puzzle. Companies invest a lot of time, creativity, and
About a month ago, I lost a tooth. How? That depends on which version of the story you’d like to hear. Version one: I’m in
As we look toward 2025, it’s clear that marketing must evolve to stay relevant and impactful. Businesses face a rapidly changing landscape where generic approaches
As a marketing leader, technology journalist, startup founder, and B2B SaaS marketing consultant, I have a unique skill set.
I’ve partnered as a fractional CMO and strategic advisor with 100+ companies and can deliver the insight and expertise you need.
From strategic planning to tactical execution, I’ll guide all aspects of your marketing: designing internal processes, oversee workflows, and build a marketing tech stack.
I started my career as a technology journalist and worked for two of Canada’s largest newspapers, Bloomberg News and the South China Morning Post.
“Mark is a devoted Swiss Army knife in B2B marketing and branding. Any company seeking CMO-level guidance for their marketing department without hiring a full-time CMO would benefit greatly from Mark’s hands-on expertise.”
<span data-metadata=""><span data-buffer="">CEO, Wingmate
“Mark is a thought leader, and one of the utmost experts on the startup ecosystem in Canada. I’ve seen his advisement, consultation, and mentorship bring young companies phenomenal success. I have benefited greatly from his consultation and direct advisement on my marketing efforts.”
<span data-metadata=""><span data-buffer="">Principal, RockCorry Venture Partners<span data-metadata="">
“Mark played a pivotal role as the fractional CMO for Weaver & Loom, developed our brand positioning and lead our go-to-market strategy and execution. Using his strategic insight and hands-on approach, Mark built a marketing engine that attracted and engaged the right prospects. .”
CEO, Weaver & Loom<span data-metadata=""><span data-metadata="">
“As we put our heads down to create products for the life sciences industry, it becomes a challenge to understand what your product means to your users. Mark detached us from talking about shiny new features to the problems we solve. It made our pitch and approach to our clients resonate”
CTO, Papercurve<span data-metadata=""><span data-metadata="">
“As Qii looked to accelerate its growth, I hired to Mark to provide us with strategic marketing guidance. He played a key role in updating our story and messaging, as well as a refresh of our Website. His willingness to roll up his sleeves was impressive and appreciated.
<span data-metadata=""><span data-buffer="">CEO, Qii.AI
“Before we began working with Mark, we were struggling with our positioning and the development of our marketing assets. Mark’s leadership helped us pull together as a team to create positioning that was different, develop new assets, and a marketing plan to get more clients.”
<span data-metadata=""><span data-buffer="">Founder, Think Redefined Inc