AI Summary
Sergey Ross discusses the nascent state of B2B video marketing, highlighting that many companies are held back by misconceptions about cost and production quality. He advocates for a strategic, human-centric approach to video content, emphasizing its role in building trust and addressing buyer journey pain points. Ross also shares insights on leveraging platforms like TikTok, LinkedIn, and YouTube for B2B, and introduces his company, Sway, which helps businesses develop comprehensive video playbooks.
In This Episode
0:00The video landscape for B2B
0:42B2B video is in its infancy
4:20Why B2B companies struggle with video
8:35The ROI of video and building trust
12:00Strategic approach to B2B video
15:00First video to make and repurposing
17:20The importance of explainer videos
21:40The 'media company' mindset
25:30Future of B2B video and platform strategies
32:25Introducing Sway: B2B video strategy
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