AI Summary
Shiv Narayanan, CEO of How To SaaS, explains why this is the year for marketing, emphasizing its shift from a supporting role to a revenue driver, especially with the disappearance of conferences. He discusses the strategic approach to content marketing, highlighting its various roles beyond thought leadership and the importance of aligning marketing efforts with financial realities, advocating for a strong partnership between the CMO and CFO.
In This Episode
0:46Why this is the year for marketing
3:48The disappearance of conferences
7:53Future of B2B conferences
10:41Right approach to content marketing
15:43Companies doing content marketing well
17:19CMO and CFO alignment
22:37Marketing budgets for early-stage companies
Has your B2B SaaS growth plateaued? Let's talk about how I can help jump-start growth with clear brand positioning, strategic plans, and laser-focused tactical execution.
Book a Discovery Call