AI Summary
Steve Schmidt, co-founder of SellX, discusses his entrepreneurial journey and the current state of B2B sales, emphasizing the shift from volume to quality and personalization. He highlights the importance of emotional intelligence, building trust, and strategic content creation for modern salespeople, advocating for a collaborative approach between sales and marketing. Schmidt also shares insights into SellX's evolution from a services company to a revenue enablement platform and his unconventional success leveraging TikTok for B2B lead generation.
In This Episode
0:00Introduction to Steve Schmidt and SellX
1:36Steve's entrepreneurial journey from Title to SellX
5:46Working with a younger, successful CEO
7:50Navigating the current economic landscape in sales
12:19Qualities of a great salesperson today
16:24Rethinking the role of the modern SDR
18:37The importance of emotional intelligence (EQ) in sales
20:47Balancing technology and people in sales
24:37The role of messaging and storytelling in sales
26:34The evolving effectiveness of cold outreach
32:27Fostering collaboration between sales and marketing
34:28Common LinkedIn mistakes and best practices for salespeople
41:10SellX's offerings and future vision
44:59Leveraging TikTok for B2B sales
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