Barefoot Wine’s Brand-Building Blueprint

Barefoot Wine broke through a saturated and traditional market by focusing on approachability, accessibility, and fun. At the time, the wine industry was dominated by European brands that carried a reputation for being high-end, elitist, and intimidating to the average consumer. Michael Houlihan and Bonnie Harvey took a bold approach, crafting a brand that embodied […]

How Barefoot Wine Mastered Brand Positioning and Customer Research to Capture a Market Gap

Every great entrepreneurial story has a moment when everything just clicks—a realization that you’re on to something bigger than you ever imagined.  For Barefoot Wine founders Michael Houlihan and Bonnie Harvey, this came from two key insights: brand positioning and customer research. I recently listened to their interview on the How I Built This podcast, […]