The Tooth, the Tale, and the Takeaway: The Power of Storytelling in Marketing

About a month ago, I lost a tooth.  How?  That depends on which version of the story you’d like to hear. Version one: I’m in a bar with my buddies, talking sports, minding my own business, when a beer is knocked over by someone who had too much to drink. Words are exchanged, shoves are […]

The Dog-Powered Approach to Content Marketing

Sometimes the best ideas come when you’re not sitting at your desk, staring at a blank screen. As marketers, we spend so much time thinking about strategies, keywords, and content calendars that it can feel like a grind. But what if I told you that some of my best content ideas come from… walking my […]

Is the value of brand positioning over-rated?

Is the value of brand positioning over-rated and over-hyped? Does it make as much of a difference that marketers proclaim? Josh Lowman threw cold water on brand positioning. He declared it the “Great Positioning Scam” and that almost all positioning fails. So, what’s the problem? In Josh’s opinion (and I agree), prospects need to see […]