My B2B Marketing Wish-List for 2025
As we look toward 2025, it’s clear that marketing must evolve to stay relevant and impactful. Businesses face a rapidly changing landscape where generic approaches no longer cut it. Here’s my marketing wish list (some of it is wishful thinking!) that addresses key areas where companies can do better to engage audiences, differentiate their brands, […]
Barefoot Wine’s Brand-Building Blueprint
Barefoot Wine broke through a saturated and traditional market by focusing on approachability, accessibility, and fun. At the time, the wine industry was dominated by European brands that carried a reputation for being high-end, elitist, and intimidating to the average consumer. Michael Houlihan and Bonnie Harvey took a bold approach, crafting a brand that embodied […]
Embracing AI in Enterprise: Turning Skepticism into Opportunity
As AI continues to reshape industries, B2B CEOs and marketing leaders face both an incredible opportunity and a pressing challenge. While the potential for AI to revolutionize processes, drive efficiencies, and create new revenue streams is evident, a significant barrier remains: the fear that AI may lead to job displacement or disrupt traditional workflows in […]
LinkedIn: Does It Drive Leads, Sales, & ROI?
Let’s be honest: how well does LinkedIn actually work for you from a business perspective? It’s a question many professionals, myself included, wrestle with. We’re told that LinkedIn is the go-to platform for building brand awareness, nurturing leads, and even closing sales. But when you take a step back, how many of us can directly […]
Difference Between Fractional CMO vs. Strategic Advisor
As a CEO or entrepreneur, you know that strong marketing leadership is key to driving growth. But what happens when your business isn’t ready to hire a full-time Chief Marketing Officer (CMO)? You might decide between two popular alternatives: a fractional CMO or a strategic advisor. But what’s the difference, and how do you choose […]
How to do Marketing Without a Budget
If you had no marketing budget, how would you drive brand awareness and leads? Create a ton of content? Look for speaking opportunities? How about guerrilla marketing at conferences? It’s a conundrum that I encounter with prospects and clients. They’re excited about marketing but have little or no money to actually do it. It’s like […]
The Best Salesperson That I’ve Ever Met
It’s amazing when an old dog teaches you new (sales) tricks. Here’s the story: My wife and I are travelling through Guatemala and Mexico. While wandering the cobblestones of Antigua, we were charmed by Marco, an 80-year-old guide/hustler, who offered us a tour of a local coffee plantation. Marco told us the tour was $5, […]
How Marketing and Sales Can Avoid Silos
Many B2B SaaS companies sadly operate in silos or fiefdoms. Different departments have their own mandates, goals and priorities. They battle against each other for resources and attention as much as they battle other companies. Without collaboration, partnerships and shared mission, it’s an inefficient way to do business. But it’s a reality, especially for early-stage […]