In this episode of Marketing Spark, I dive into into the fast-growing world of podcasting with Tom Schwab, CEO of Interview Valet.
Tom, a pioneer in podcast marketing, shares his journey from inbound marketing to building a successful podcasting company.
We discuss why podcast interviews are effective, common mistakes businesses make, and how the medium has evolved, especially in the age of AI.
Tom also highlights the critical role of human connection in podcasting, offers advice for companies considering launching their own podcast, and explains the significant ROI podcasting can bring.
The conversation provides actionable insights for marketers looking to leverage this powerful platform.
00:00 Introduction to Marketing Spark
00:12 Guest Introduction: Tom Schwab
01:01 The Journey of Interview Valet
03:57 Podcasting’s Evolution and Impact
07:05 AI’s Role in Podcasting
12:36 Starting a Podcast: Tips and Insights
17:47 Podcast Distribution and Promotion
22:16 The Power of Human Connection in Podcasting
25:31 Convincing CEOs to Embrace Podcasting
29:47 Future of Interview Valet and Podcasting
32:43 Conclusion and Contact Information
