Laura Gainor
![headshot of Laura Gainor](https://marketingspark.co/wp-content/uploads/2024/05/649b64e6362bdcefc9293ad7_MARKETING-SPARK-PODCAST-9.png)
Five years ago, pickleball was mostly by senior citizens. Now, it’s the fastest-growing sport in North America. Learn how marketing helped make it happen.
Kate Bradley Chernis
![headshot of Kate Bradley Chernis](https://marketingspark.co/wp-content/uploads/2024/05/649b66d4aa4e7d3ae18d7d4f_MARKETING-SPARK-PODCAST-13.png)
Lately.ai CEO Kate Bradley Chernis talks about the challenges of navigating the B2B SaaS waters as the CEO of a fast-growing startup.
Josh Lowman
![headshot of Josh Lowman](https://marketingspark.co/wp-content/uploads/2024/05/649b692e8a7e1003684bb2b5_MARKETING-SPARK-PODCAST-15.png)
Some companies aim to stand out from the crowd. They embrace a concept called category design in which they define and lead a new market.
Jim Kraus
![headshot of Jim Kraus](https://marketingspark.co/wp-content/uploads/2024/05/649b5b30d8b8e62066d7f3f3_MARKETING-SPARK-PODCAST-2.png)
Say goodbye to the traditional buyer persona. Say hello the modern buyer persona focused on having in-depth insight into how prospects operate.
Diane Wiredu
![headshot of Diane Wiredu](https://marketingspark.co/wp-content/uploads/2024/05/649b69dd1a64a3073604a361_MARKETING-SPARK-PODCAST-17.png)
Diane Wiredu takes a dive into how to develop messaging, the deliverables and how to quantify the success of a messaging engagement.
Dave Poulos
![headshot of Dave Poulos](https://marketingspark.co/wp-content/uploads/2024/05/649b6adbaa4e7d3ae192ac23_MARKETING-SPARK-PODCAST-20.png)
I talk with David Poulos, a fractional CMO, about why there is growing interest, when and why to hire a FCMO, how to establish the rules of engagement.
Dan Balcauski
![headshot of Dan Balcauski](https://marketingspark.co/wp-content/uploads/2024/05/649b69885ec517eb73e0d2b0_MARKETING-SPARK-PODCAST-16.png)
While many B2B SaaS companies focused on benefits and features, pricing plays a major role in driving revenue and retention.
Clay Ostrom
![headshot of Clay Ostrom](https://marketingspark.co/wp-content/uploads/2024/05/649b6a1a1a64a30736050bff_MARKETING-SPARK-PODCAST-18.png)
Clay and I explore how positioning is about finding a unique place in the market and creating a memorable connection with customers
Chris Walker
![headshot of Chris Walker](https://marketingspark.co/wp-content/uploads/2024/05/649b6a6d83ff725f05fa4584_MARKETING-SPARK-PODCAST-19.png)
From demand generation, attribution and content, Chris Walker is changing how B2B SaaS companies view marketing. Chris is one of the leading voices in B2B marketing.