How Marketing and Sales Can Avoid Silos
Many B2B SaaS companies sadly operate in silos or fiefdoms. Different departments have their own mandates, goals and priorities. They battle against each other for
Many B2B SaaS companies sadly operate in silos or fiefdoms. Different departments have their own mandates, goals and priorities. They battle against each other for
For anyone who has been to a cottage, getting into the water is an adventure. You’re excited about swimming in the lake. Then, you stand
I’m a sucker for shiny, new online services. Even when I’m happy with what I’m using, it is tempting to try something else. For example,
In this episode of Marketing Spark, I speak with Jiaqi Pan, Co-founder and CEO of Landbot, an AI-powered platform for creating conversational chatbots. We discuss
As a marketing leader, technology journalist, startup founder, and B2B SaaS marketing consultant, I have a unique skill set.
I’ve partnered as a fractional CMO and strategic advisor with 100+ companies and can deliver the insight and expertise you need.
From strategic planning to tactical execution, I’ll guide all aspects of your marketing: designing internal processes, oversee workflows, and build a marketing tech stack.
I started my career as a technology journalist and worked for two of Canada’s largest newspapers, Bloomberg News and the South China Morning Post.
“Mark is a devoted Swiss Army knife in B2B marketing and branding. Any company seeking CMO-level guidance for their marketing department without hiring a full-time CMO would benefit greatly from Mark’s hands-on expertise.”
CEO, Wingmate
“Mark is a thought leader, and one of the utmost experts on the startup ecosystem in Canada. I’ve seen his advisement, consultation, and mentorship bring young companies phenomenal success. I have benefited greatly from his consultation and direct advisement on my marketing efforts.”
Principal, RockCorry Venture Partners
“Mark played a pivotal role as the fractional CMO for Weaver & Loom, developed our brand positioning and lead our go-to-market strategy and execution. Using his strategic insight and hands-on approach, Mark built a marketing engine that attracted and engaged the right prospects. .”
CEO, Weaver & Loom
“As we put our heads down to create products for the life sciences industry, it becomes a challenge to understand what your product means to your users. Mark detached us from talking about shiny new features to the problems we solve. It made our pitch and approach to our clients resonate”
CTO, Papercurve
“As Qii looked to accelerate its growth, I hired to Mark to provide us with strategic marketing guidance. He played a key role in updating our story and messaging, as well as a refresh of our Website. His willingness to roll up his sleeves was impressive and appreciated.
CEO, Qii.AI
“Before we began working with Mark, we were struggling with our positioning and the development of our marketing assets. Mark’s leadership helped us pull together as a team to create positioning that was different, develop new assets, and a marketing plan to get more clients.”
Founder, Think Redefined Inc