The Best Structure for a B2B Saas Homepage

What’s the best structure for a B2B SaaS homepage? Here are the key sections and why they matter: Hero section: It has a value proposition that clearly spells out what the product does, who it serves, the benefits and how it’s different or better. The hero section should also display the experience of using the […]

Why it’s Getting Tougher to Hire a Fractional CMO

Hiring a fractional CMO is tougher than ever. The problem: the number of people jumping on the FCMO bandwagon. It’s a sexy title (a heck of lot better than calling yourself a “marketing consultant). But for companies, it’s more challenging to determine the right option for a key hire. Here are some thoughts from somone […]

The Difference Between Brand Strategy & Brand Positioning

What’s the difference between brand strategy and brand positioning?