Align your company’s story
Dan Levy explains how a shared storyline connects marketing, sales, customer success, and product.
Marketing Spark: A B2B Marketing Podcast
Host Mark Evans talks with B2B founders and marketers about positioning, storytelling, and the changing role of AI. Explore conversations below and choose an episode relevant to your next marketing decision.
A B2B MARKETING PODCAST
Marketing
Spark.
Spark.
Real conversations with real B2B SaaS experts.
HOSTED BY MARK EVANS
Start here
Plan your next AI marketing project
Oren Greenberg discusses moving from growth marketing to AI projects built around specific business needs.
Decide where AI belongs in your business
Blaine Mathieu considers when AI should improve existing processes and when it calls for a broader change.
Latest episodes
Browse all 178 →Bolt On AI or Reimagine the Business? Blaine Mathieu on Agentic AI Strategy
Jul 23, 2026
AI-Driven Marketing: Oren Greenberg's Strategic Pivot
Jun 19, 2026
B2B Storytelling: Why Your Company Needs a Storyline (Not Just Stories) with Dan Levy
Jun 9, 2026
The $160B Digital Ad Fraud Problem
May 26, 2026
SaaS Retention, Product Adoption, and the AI Challenge: Karel Papik, Product Fruits
May 8, 2026
The Rise of Dark AI and the Cost of Getting It Wrong
Apr 15, 2026
How Donate.ly Helped Raise Millions and What AI Means for Nonprofit Fundraising | Javan Van Gronigen
Mar 14, 2026
How Agenda Hero Is Using AI to Eliminate Manual Calendar Work
Feb 11, 2026
Before AI: The Critical Knowledge Gap You're Overlooking
Jan 29, 2026
From Podcasting to Prompt Engineering: Dan Sanchez’s Leap into AI
Dec 30, 2025
David Usher on Creativity, Memory, and Staying Human in the Age of AI
Nov 18, 2025
Bill Beutler on Why Wikipedia May Be the Most Overlooked (and Dangerous) Marketing Channel
Sep 16, 2025
Subscribe so you don't miss one.
Follow Marketing Spark on your preferred podcast app to hear new conversations as they are published.