For B2B SaaS companies, AI is not a differentiator.
It’s no longer what makes your product better or unique. It’s table stakes for any software company.
So, what do many companies slap “AI-powered” on their homepages? Would prospects have less interest if “AI” didn’t appear, even if the product was interesting, inspiring, or exciting?
Probably not.
The reason for “AI-powered” has a lot to do with marketers afraid of not being on the bandwagon. They’d rather be part of the buffalo herd that runs off the cliff rather than eating grass my themselves in the nearby meadow.
When I asked Billy Broas on my podcast about the “AI-powered” phenomenon, he said that companies don’t spend the time to clearly articulate how they solve a customer’s problem. (Note: It’s Lightbulb 3 in Billy’s Five Lightbulbs methodology)
But when companies focus on the customer rather than technology, it’s easier for them to differentiate and stand out in a crowded marketplace.
He said the best way to discover whether your “Lightbulb 3” resonates is to do marketing (email campaigns, advertising). They’ll quickly see what customers think.
Hands up if you’re a company with “AI-powered” at the top of your homepage?
What’s next?
Learn more about I help $1M to $10M B2B SaaS companies jump-start growth with marketing that helps them stand out in the crowd to attract and engage their best prospects and customers.
