Many B2B SaaS companies sadly operate in silos or fiefdoms.

Different departments have their own mandates, goals and priorities.

They battle against each other for resources and attention as much as they battle other companies.

Without collaboration, partnerships and shared mission, it’s an inefficient way to do business.

But it’s a reality, especially for early-stage companies focused on growth.

There is a better way forward that eliminates silos and sparks a 1 + 1 = 3 proposition.

The key is looking at employees as team members as opposed to different factions.

Marketing, sales and product development work cohesively work together.

They share ideas, insight, plans and tactic assets. They support and work for each other rather than separately.

From application basis, it’s things like:

– Weekly calls or meetings in which employees provide updates and activities and ask for ideas and help to make better and more successful decisions and actions.

– Soliciting input and ideas from the beginning rather than after a project, plan or initiatives is underway.

– Organizational transparency supported by videos, podcasts, Slack channels and meetings (in-person and virtual).

– Playbooks on how marketing and sales happen strategically and tactically with contributions from up and down the organization.

For small organizations, working collectively isn’t a better approach, it’s the only approach.