In this episode of Marketing Spark, I speak with Jiaqi Pan, Co-founder and CEO of Landbot, an AI-powered platform for creating conversational chatbots.
We discuss the origin story of Landbot, the company’s pivot from a B2C model, strategies for B2B SaaS entrepreneurs, and the impact of AI on customer service.
The conversation also dives into brand positioning, customer acquisition, and the metrics for measuring AI-driven customer service success.
- Introduction
- Landbot’s Origin Story
- The Pivot to a B2B SaaS platform
- Advice for Entrepreneurs
- Pricing and Value Proposition
- The Evolution of AI Technology
- Balancing AI and Human Support
- Quantifying AI Success
- The Value of Brand Positioning
- Driving Leads and Sales
The obligatory CTA
Has your B2B SaaS growth plateaued? Is your market more “meh” than marvelous?
We should talk about how I can help $1M to $10M companies jump-start growth with clear brand positioning, strategic plans, and lasar-focused tactical execution. Let’s talk.
By the way, I recently launched a new homepage refresh package. If conversions are low and bounce rates are high, an updated homepage is a no-brainer.
The deliverables include brand positioning document, Website copy, competitive research and a low-fidelity wireframe.