How Senior Leaders Can Embrace Social Media

Show notes

Social media a perilous territory, which explains why many senior business leaders happily avoid it.

But Jay Palter, a social media strategic and personal brand expert, contends senior leaders can successfully leverage social media by delivering insight and value while avoiding the pitfalls.

In this episode of Marketing Spark, Jay offers pragmatic advice on how senior leaders should use social networks like LinkedIn and how success can be defined.

For more details about Jay and the podcast, check out the show notes.

Key takeaways

The fastest way to get attention on LinkedIn is to give attention first, by sharing and commenting on other people's content. Paying it forward helps cut through the noise.

Don't try to sell directly on social networks. Build an audience and relationships, because buyers who are ready will do their homework and come to you.

Start by listing the high-value people you want to reach, such as customers, prospects and industry influencers. Then pay attention to them and align the leader's passions with the brand messaging.

Leaders should post insightful content that isn't all from their company, and show personality through curation, commenting, and causes they authentically care about.

For most leaders, the return on social networking is lasting relationships with high-value people, which take patience. Rising engagement, podcast invitations and speaking invitations are also signs of success.

How Senior Leaders Can Embrace Social Media

Show notes

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