Mastering the Solo Game: How to Run A One-Person Marketing Department

Show notes

Ever wondered how to single-handedly run a marketing department?

Dock.us's Eric Doty delivers excellent insights that come from first-hand experience.

In this episode of Marketing Spark, Eric shares his thoughts on leveraging the power of connections and underscores the importance of striking while the iron is hot – capitalizing on the unique perspective, excitement, and unbiased outlook that newcomers bring to the table.

We discuss quick wins and how to attain them.

Eric dives deep into strategies and techniques that will help you make a splash and garner measurable success, even in the early stages of your journey.

Whether you are a start-up looking to set up a marketing department or a seasoned marketer planning to go solo, this conversation with Eric will equip you with the tools and motivation to succeed.

Key takeaways

Ask a CEO how marketing fits their growth strategy before taking a first-marketer job. If they can't describe roughly 80% of the plan themselves, expect an uphill fight for buy-in.

New hires get a short window of excitement. Meet everyone, make your work visible in Slack, and get collaborators like the designer on board early instead of staying quiet for the first few weeks.

You can skimp on people or on budget, but not both. A solo content marketer needs freelancers and tools, because writing alone would take years to show results at a seed-stage company.

Pick quick wins that don't depend on deep company knowledge, like SEO audits, backlinks, typo fixes and case studies. Avoid homepage rewrites early, since you may regret them after learning more about customers.

Early on, set output targets such as blogs per month instead of traffic goals. Agree with the CEO that the first months go to building processes, then revisit goals around month six.

Mastering the Solo Game: How to Run A One-Person Marketing Department

Show notes

Tell me what's going on with your marketing.