Sketchnotes: Marketing with a Creative Twist

Show notes

In a fast-moving marketing landscape, it's a challenge to break through and attract the spotlight.

Kacy Maxwell is taking a different and effective approach with a concept called sketchnotes that combines notetaking, doodling, and drawing.

It's a user-friendly and quick way to communicate ideas at a time when multi-tasking people scan rather than read.

In this episode of Marketing Spark, Kacy and I talked about:

- Why he embraced sketchnotes

- How B2B companies can embrace brand storytelling

- The marketing outlook for 2022

- Gated content

- His annual solitude trips.

Key takeaways

Drawing while listening makes you process information instead of just receiving it, because you have to turn words into images and add your own judgments. Casey says this sharpened his focus and critical thinking.

Sharing something imperfect beats waiting to look polished. Casey nearly held back his first sketchnote because he isn't an artist, and the response was positive. Mark adds that slick content signals a team working behind the scenes.

Brand storytelling works by casting the customer as the hero and the business as the guide who solves their problem. Marketing done well then doesn't feel like marketing.

Gating content is fine if the download delivers what the marketing promised. Marketers also need to work closely with product owners, because great marketing for a weak product wrecks a brand.

Casey takes a one to two day solitude trip each year to journal and reflect, following the learning loop: have an experience, reflect, pull out takeaways, try again.

Sketchnotes: Marketing with a Creative Twist

Show notes

Tell me what's going on with your marketing.