August 25, 2020

The Marketers Guide to Successful Marketing on LinkedIn

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Show notes

LinkedIn has emerged as a powerful platform for personal branding and establishing new connections.

Powered by a steady stream of value-added content and relentless engagement with a growing network, Jason Vana has become one of the highest-profile marketers on LinkedIn.

In this conversation, Jason talks about how he approaches LinkedIn and why he sees it as an effective platform to drive leads and make money.

Key takeaways

When COVID hit, every company's target market changed in what they struggled with and where they spent time. Companies that adapted quickly have done better, so keep your thumb on the pulse of your audience.
Great content starts with knowing your target market in detail. Jason's four-part test is the overlap of your audience, what the platform allows, your passions, and your expertise.
Give your expertise away, including guides and resources. Readers either see how much work it takes and hire you, or try it, get stuck, and ask for help. Jason earns money from his free guides.
Post in weekly themes, such as five days on content, and batch create them. Repeating one topic for five days builds a reputation and lets you go deeper than a single post.
Content alone won't get you seen on LinkedIn. Engage daily with a saved list of people's posts, about an hour a day in small bites, and comment on others' posts before you publish your own.

← Previous episodeWhy It's Time to Outsource All Your Marketing Next episode →Tara Hunt on Creating a DIY Marketing Platform for SMBs

Tell me what's going on with your marketing.

You'll leave the call with an honest read on what to fix first, whether or not we work together.

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or email me at

mark@markevans.ca