Fractional CMO vs. Strategic Advisor: What’s the Difference?
As a CEO or entrepreneur, you know that strong marketing leadership is key to driving growth. But what happens when your business isn’t quite ready
As a CEO or entrepreneur, you know that strong marketing leadership is key to driving growth. But what happens when your business isn’t quite ready
Artificial Intelligence (AI) has taken the business world by storm. For many companies, AI is viewed as an irresistible force—a shiny, mysterious, and seductive technology
As someone who has worked with a wide variety of clients over the years, I’ve seen just about every type of agency-client relationship. Some work
Sometimes the best ideas come when you’re not sitting at your desk, staring at a blank screen. As marketers, we spend so much time thinking
As a marketing leader, technology journalist, startup founder, and B2B SaaS marketing consultant, I have a unique skill set.
I’ve partnered as a fractional CMO and strategic advisor with 100+ companies and can deliver the insight and expertise you need.
From strategic planning to tactical execution, I’ll guide all aspects of your marketing: designing internal processes, oversee workflows, and build a marketing tech stack.
I started my career as a technology journalist and worked for two of Canada’s largest newspapers, Bloomberg News and the South China Morning Post.
“Mark is a devoted Swiss Army knife in B2B marketing and branding. Any company seeking CMO-level guidance for their marketing department without hiring a full-time CMO would benefit greatly from Mark’s hands-on expertise.”
CEO, Wingmate
“Mark is a thought leader, and one of the utmost experts on the startup ecosystem in Canada. I’ve seen his advisement, consultation, and mentorship bring young companies phenomenal success. I have benefited greatly from his consultation and direct advisement on my marketing efforts.”
Principal, RockCorry Venture Partners
“Mark played a pivotal role as the fractional CMO for Weaver & Loom, developed our brand positioning and lead our go-to-market strategy and execution. Using his strategic insight and hands-on approach, Mark built a marketing engine that attracted and engaged the right prospects. .”
CEO, Weaver & Loom
“As we put our heads down to create products for the life sciences industry, it becomes a challenge to understand what your product means to your users. Mark detached us from talking about shiny new features to the problems we solve. It made our pitch and approach to our clients resonate”
CTO, Papercurve
“As Qii looked to accelerate its growth, I hired to Mark to provide us with strategic marketing guidance. He played a key role in updating our story and messaging, as well as a refresh of our Website. His willingness to roll up his sleeves was impressive and appreciated.
CEO, Qii.AI
“Before we began working with Mark, we were struggling with our positioning and the development of our marketing assets. Mark’s leadership helped us pull together as a team to create positioning that was different, develop new assets, and a marketing plan to get more clients.”
Founder, Think Redefined Inc