For Homepages, First Impressions Really Matter

Sometimes, you can’t judge a book by its cover. It’s an adage that, sadly, doesn’t apply to B2B homepages. If your homepage doesn’t quickly engage, visitors bounce and likely never come back. It’s like showing up for a first date in a ripped, dirty t-shirt, cargo shorts, white socks and sandals. Homepages create first impressions. […]

The Best Structure for a B2B Saas Homepage

What’s the best structure for a B2B SaaS homepage? Here are the key sections and why they matter: Hero section: It has a value proposition that clearly spells out what the product does, who it serves, the benefits and how it’s different or better. The hero section should also display the experience of using the […]