“Messaging, messaging, messaging.”

Question to a CEO:  What’s the biggest problem with your marketing?

It is an interesting and insightful response given the company is struggling with many marketing and sales challenges.

• It attracts too many wrong types of prospects.
• Its Website isn’t an highly-efficient conversion machine.
• There isn’t enough content to educate and nuture prospects.

In an ultra-competitive world, your story has to resonate and do it quickly.

There’s no room for ambiguity, doubt, confusion and being generic.

Your messaging must be crystal clear on what you do, who you serve, how you deliver value, and how you’re different and unqiue.

This story must be consistently told everywhere.

Without great messaging, you operate at a competitive disadvantage and, even worse, undermine your marketing and sales.

Quick test: Tell your elevator pitch to a stranger, or ask them to provide a rapid-fire assessment of your homepage.

If they’re even a little confused, you have a messaging problem.