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The Power of Strategic Messaging: Billy Broas

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Billy Broas

In this episode of the Marketing Spark podcast, I talk to Billy Broas, a leading messaging expert, about the crucial role of messaging in marketing. 

We discuss why businesses often undervalue messaging and how strategic messaging can significantly impact customer engagement and conversion rates.

Billy introduces his ‘Five Light Bulbs’ framework, which helps businesses develop and implement effective core messaging. 

We explore the importance of understanding the customer’s pain points, differentiating from competitors, and using a unique approach to improve messaging. 

The conversation also covers how to recognize and address messaging problems and the metrics to measure the success of improved messaging. Here’s the timeline.

00:00 Introduction to the Marketing Spark Podcast

00:48 Defining Messaging in Marketing

01:54 The Importance of Messaging

02:38 Billy’s Journey into Copywriting

05:26 The Art of Argumentation in Marketing

08:32 Identifying and Solving Messaging Problems

12:57 The Five Light Bulbs Framework

22:33 Common Mistakes in Messaging

30:31 Measuring the Effectiveness of Messaging

34:39 Conclusion and Contact Information

This episode was sponsored by Landbot: No more allowing your website visitors to leave without getting their questions answered, convert more leads and create your own AI chatbot for free at

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Hi, I'm Mark!

As a marketing leader, technology journalist, startup founder, and B2B SaaS marketing consultant, I have a unique skill set.

I’ve partnered as a fractional CMO and strategic advisor with 100+ companies and can deliver the insight and expertise you need.

From strategic planning to tactical execution, I’ll guide all aspects of your marketing: designing internal processes, oversee workflows, and build a marketing tech stack.

I started my career as a technology journalist and worked for two of Canada’s largest newspapers, Bloomberg News and the South China Morning Post.

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