No-shows at demos: what does it mean? A meeting was booked but someone bails on it. It’s disappointing and frustrating, given the effort to drive demos.
Here are two easy ways on how reduce no-shows:
#1: Market them as opportunities for prospects to learn about how your product could solve their problems.
Present a demo as an opportunity for prospects to explain their struggles, the products currently used, and why they’re exploring other options. Establish clear expectations that a demo is about them, not about you.
#2 Deliver value between the time a demo is book and when it happens. Far too often, the only pre-demo communication is a confirmation email.
Instead, send content and information that’s relevant to a prospects’ needs and interests like videos, eBooks, blog posts, infographics or case studies.
You can improve your communications by using a demo form that asks for more details. There can be a dropdown box with four or five options, or a text box where comments can be left.
By using these two techniques, you can better align your product with what a prospect needs.
If you're a B2B or SaaS company looking to attract and engage better prospects, let's talk about how I can help.
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