a confusing homepage
is a Bounce machine.
Your homepage has seconds to tell people what you do and why your product could matter to them.
Let’s improve your homepage so it engages, educates and converts visitors into prospects and leads.
Your homepage isn't achieving it's potential. You need to fix it before visitors click away.
First impressions matter.
If your homepage doesn’t make a good impression, most visitors will bounce and never return,
But here’s the thing: many companies have lived with their homepages for such a long time, it’s hard to see its flaws and imperfections.
This is why a homepage refresh delivers amazing ROI. It’s third-party perspective to help you identify and fix problems, and optimize conversions.
Here's How a Homepage Refesh Works:
Through a three-step process, we’ll turn your current homepage into a lead magnet that inspires, educates and drives leads and opportunities.
01.
I'll explore your existing homepage, take a deep dive into your product, customers and competitors, and interview key stakeholders (that's you!).
02.
I'll boil things down to create a compelling value proposition, messaging, and a low-fidelity wireframe to guide your homepage refresh.
03.
We'll discuss, iterate and improve everything so you can design and develop a homepage that drives better engagement, leads and sales.
Hi, I'm Mark!
I’m long-time storyteller and writer who believes that words matter. They’re powerful and encourage people to think, feel and do things.
I cringe when I see a mediocre homepage because it undercuts and disappoints a lot of time, energy and money spent on a product.
It’s why I’m so passionate about helping B2B SaaS companies have homepages that inspire, motivate, education and, sometimes, even entertain.
I started my career as a technology journalist and worked for two of Canada’s largest newspapers, Bloomberg News and the South China Morning Post.
I’ve Already Helped 100+ Founders and CEOs Reinvent Their Marketing
“Mark is a devoted Swiss Army knife in B2B marketing and branding. Any company seeking CMO-level guidance for their marketing department without hiring a full-time CMO would benefit greatly from Mark’s hands-on expertise.”
CEO, Wingmate
“I highly recommend Mark in roles where strategic thinking, resilience and a growth-oriented mindset are key. He played a key role in refining our company’s positioning and specialization to bolster our competitive edge.”
Director, Tactica Interactive
“Mark played a key role as the fractional CMO for Weaver & Loom, developed our brand positioning and lead our go-to-market strategy and execution. With his strategic insight and hands-on approach, Mark built a marketing engine that attracted and engaged the right prospects.”
CEO, Weaver & Loom
“As we develop products for the life sciences industry, it is a challenge to understand what your product means to users. Mark detached us from talking about shiny new features to the problems we solve. It made our pitch and approach to our clients resonate”
CTO, Papercurve
“As Qii looked to accelerate its growth, I hired to Mark to provide strategic marketing guidance. He played a key role in updating our story and messaging, and a Website refresh. His willingness to roll up his sleeves was impressive and appreciated.
CEO, Qii.AI
“Before we began working with Mark, we were struggling with our positioning and developing marketing assets. Mark’s leadership pulled us together as a team to create positioning that was differentiated, create new assets, and a marketing plan to attract more clients.”
Founder, Think Redefined Inc