Show notes
Many companies are adding AI to existing processes to improve efficiency, productivity and lower costs. Blaine Mathieu believes senior leaders also need to consider a more consequential question: should AI improve how the company already operates, or become the catalyst for reimagining the business?
Blaine is the author of The River Doesn’t Wait: A Senior Executive’s Guide to Navigating the Surge in Agentic AI. Drawing on decades of experience in technology, strategy, product and executive leadership, he explains why agentic AI represents a corporate strategy challenge rather than another technology implementation.
In this episode of Marketing Spark, Mark and Blaine discuss the difference between retrofitting and reimagining, how companies can decide where to focus their AI investments, and why competitive advantage is more likely to come from redesigning work than making existing processes faster.