The Narrative Science Recipe for Ultra-Successful B2B Virtual Events

Show notes

Sadly, most virtual events are terrible.

For whatever reason, virtual events have been unable to replicate in-person conferences, which likely won't happen for another six to 12 months, conservatively speaking.

But Narrative Science has cracked the nut. Its most recent virtual event attracted 3,000 (yes, 3,000 registrations).

In this Marketing Spark episode, Cassidy Shield, Narrative Science's VP, Marketing, talks about how the company has approached virtual events and made them a core part of its marketing activities.

Key takeaways

Make virtual events about the community, not your company. Bring in practitioners who are driving change, and aim for education over inspiration.

Give all event content away free with no gate. Narrative Science posts every session on its website and promotes the speakers, not itself.

Make virtual sessions feel human with jokes, personal anecdotes, live audience questions, and panelists questioning the audience. Then follow up by email and LinkedIn so the event starts a relationship.

With fewer marketing channels available, Narrative Science chose two things, virtual events and paid and organic social, and does them well. Testing helps, but message, design and copywriting are what win.

Pick a side and say it plainly. Narrative Science began saying "no more dashboards" and saw a big jump in demand and real conversations with prospects.

The Narrative Science Recipe for Ultra-Successful B2B Virtual Events

Show notes

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