Your SaaS Pricing Model is Outdated. Let’s Fix It
For years, B2B SaaS companies have relied on a simple, predictable pricing model—feature-based, per-user, tiered subscriptions. It was the gold standard for monetizing software, easy for companies to implement, and familiar to customers. But the landscape has changed. Buyers now expect pricing to match the value they receive, not just a rigid seat-based or flat-rate […]
Patience and Persistence: The Keys to Unlocking B2B SaaS Messaging
Crafting persuasive brand positioning and messaging in the B2B SaaS landscape is like solving a complex puzzle. Companies invest a lot of time, creativity, and resources into finding that ideal fit. But despite their best efforts, the pieces sometimes don’t align—or worse, your message echoes what’s already out there. Positioning and messaging isn’t just about […]
Fractional CMO vs. Strategic Advisor: What’s the Difference?
As a CEO or entrepreneur, you know that strong marketing leadership is key to driving growth. But what happens when your business isn’t quite ready to hire a full-time Chief Marketing Officer (CMO)? You might find yourself deciding between two popular alternatives: a fractional CMO or a strategic advisor. But what’s the real difference, and […]
Jiaqi Pan talks about AI chatbots, Landbot
In this episode of Marketing Spark, I speak with Jiaqi Pan, Co-founder and CEO of Landbot, an AI-powered platform for creating conversational chatbots. We discuss the origin story of Landbot, the company’s pivot from a B2C model, strategies for B2B SaaS entrepreneurs, and the impact of AI on customer service. The conversation also dives into […]
Is the value of brand positioning over-rated?
Is the value of brand positioning over-rated and over-hyped? Does it make as much of a difference that marketers proclaim? Josh Lowman threw cold water on brand positioning. He declared it the “Great Positioning Scam” and that almost all positioning fails. So, what’s the problem? In Josh’s opinion (and I agree), prospects need to see […]
Why Brand is Key for B2B SaaS Success
Sadly, brand building isn’t a priority for most B2B SaaS companies. But it’s a missed opportunity and a strategic mistake. Instead, B2B SaaS companies are focused on non-brand-building activities up and down the sales funnel. There’s a lot of brute force being deployed to drive leads and sales. Let’s spend a bunch of money on […]
For B2B SaaS Companies, AI Doesn’t Matter
For B2B SaaS companies, AI is not a differentiator. It’s no longer what makes your product better or unique. It’s table stakes for any software company. So, what do many companies slap “AI-powered” on their homepages? Would prospects have less interest if “AI” didn’t appear, even if the product was interesting, inspiring, or exciting? Probably […]
The Best Structure for a B2B Saas Homepage
What’s the best structure for a B2B SaaS homepage? Here are the key sections and why they matter: Hero section: It has a value proposition that clearly spells out what the product does, who it serves, the benefits and how it’s different or better. The hero section should also display the experience of using the […]
Why it’s Getting Tougher to Hire a Fractional CMO
Hiring a fractional CMO is tougher than ever. The problem: the number of people jumping on the FCMO bandwagon. It’s a sexy title (a heck of lot better than calling yourself a “marketing consultant). But for companies, it’s more challenging to determine the right option for a key hire. Here are some thoughts from somone […]