Jiaqi Pan talks about AI chatbots, Landbot

Jiaqi Pan from Landbot.io

In this episode of Marketing Spark, I speak with Jiaqi Pan, Co-founder and CEO of Landbot, an AI-powered platform for creating conversational chatbots. We discuss the origin story of Landbot, the company’s pivot from a B2C model, strategies for B2B SaaS entrepreneurs, and the impact of AI on customer service. The conversation also dives into […]

Is the value of brand positioning over-rated?

Is brand-positioning over-rated?

Is the value of brand positioning over-rated and over-hyped? Does it make as much of a difference that marketers proclaim? Josh Lowman threw cold water on brand positioning. He declared it the “Great Positioning Scam” and that almost all positioning fails. So, what’s the problem? In Josh’s opinion (and I agree), prospects need to see […]

Why Brand is Key for B2B SaaS Success

Brand strategy b2b SaaS

Sadly, brand building isn’t a priority for most B2B SaaS companies. But it’s a missed opportunity and a strategic mistake. Instead, B2B SaaS companies are focused on non-brand-building activities up and down the sales funnel. There’s a lot of brute force being deployed to drive leads and sales. Let’s spend a bunch of money on […]

For B2B SaaS Companies, AI Doesn’t Matter

AI

For B2B SaaS companies, AI is not a differentiator. It’s no longer what makes your product better or unique. It’s table stakes for any software company. So, what do many companies slap “AI-powered” on their homepages? Would prospects have less interest if “AI” didn’t appear, even if the product was interesting, inspiring, or exciting? Probably […]

The Power of Strategic Messaging: Billy Broas

Billy Broas

In this episode of the Marketing Spark podcast, I talk to Billy Broas, a leading messaging expert, about the crucial role of messaging in marketing.  We discuss why businesses often undervalue messaging and how strategic messaging can significantly impact customer engagement and conversion rates. Billy introduces his ‘Five Light Bulbs’ framework, which helps businesses develop […]